Introducing Food Blogger Pro

Food Blogger Pro

Hey! It’s Bjork again. I told you I’d be back.

Lindsay and I have something that we’re really excited to share with you today!

We are launching a new website for food bloggers called Food Blogger Pro!

Food Blogger Pro will be a membership site where we showcase everything we’ve learned over the past three years about starting and growing a food blog. We’ll tackle the most common problems that food bloggers face, covering everything from photography to technology.

Food Blogger Pro will focus on food bloggers that are in their “freshman” and “sophomore” year of blogging. These are food bloggers that are just starting out (freshman), or have been blogging for a little while and are looking for ways to bring their blog to the next level (sophomores). I explain this a bit further down below.

As mentioned in the video, Food Blogger Pro will launch on February 1st, 2013. It’s a ways off, but if you’re interested, you can purchase a discounted early bird membership at the end of this post.

Freshman Year

Do you remember your first day of freshman year?

I do. I was terrified. I think I might have even cried. I went to a really small middle school which fed into a high school with a student population of 2,000. I know that’s not that big compared to some schools, but to me it felt huge and scary.

There are two things I remember as being especially hard:

  1. Being overwhelmed with the amount of work
  2. Feeling totally lost

I think we can feel the same way in our freshman year of blogging.

I know that Lindsay and I felt this way with Pinch of Yum. It seemed like there were one thousand things that we needed to learn about running a food blog. To a freshman food blogger, things like food photography, search engine optimization, recipe formatting, and website hosting can all be a bit overwhelming. It’s easy to feel like you’re lost.

Sophomore Year

Sophomore year was a little different. I was a little more comfortable, and there were a handful of things that happened in my sophomore year that made me think “you mean it’s actually possible for me to do this?”

Things like:

  1. Getting an A in a drawing class
  2. Learning jazz guitar
  3. Making a popular girl laugh (her name was Lindsay, maybe you know her?)

These were things that I could have never imagined myself doing. But when I actually got started, I realized that it wasn’t quite as hard as I originally thought.

Have you ever had the same feeling with your blog?

I remember feeling that way the first time we had 1,000 visitors to Pinch of Yum in one day, or the first time Lindsay was contacted about doing freelance work. We started to realize that it was possible for us to grow the blog in ways we hadn’t imagined before.

Food bloggers that are in their sophomore year have probably already had some success and are now looking to take their blog to the next level. These bloggers might be interested in learning about creating their own product, doing freelance projects, or creating an income from the traffic they are starting to see from their blog.


For Pinch of Yum, the first year of blogging was getting set up and learning the basics.

The second year saw us experimenting with growing traffic, improving our food photography, shooting videos, and creating an income from the blog.

And now here were are, as juniors, hoping to share some of the really cool things we’ve learned along the way about building and growing a food blog.

Are we the ultimate authority on building a food blog? No way. Do we know things that could be useful for fellow food bloggers who are in their freshman and sophomore year of blogging? Absolutely!

Food Blogger Pro

With this new site, Lindsay and I will be using videos and screencasts to show you everything that we have learned about starting and growing a food blog. We’ll also be updating the library as we continue to grow Pinch of Yum, showing you the behind the scenes for everything we’re learning.

Food Blogger Pro

Here is a list of the topics that will be available when the site launches:

Topics Covered

Launch Date and Sign Up

Food Blogger Pro will be launching February 1st, 2013.

You can click here to visit the site.

When the site launches membership will be $25 a month or $250 for one year.

If you have additional questions you can contact us and we’ll be sure to get back to you as soon as possible.

We are PUMPED! Thanks for taking the time to read about Food Blogger Pro – we hope to see you there!

Subscribe for these valuable resources:
  • eCookbook with our top 25 recipes
  • Email Updates for new recipes
  • Exclusive discounts on our products



  1. Wow. All I can say is WOW.

  2. Yes, I am totally in and can’t wait, thanks guys! Quick question, once we purchase a year, will we always have access to that year we purchased or will we no longer be able to access it after our year is up?

    I think this is great and have already learned so much from you all! Thanks, signing up today ~ Halle

    • Thanks for your interest Halle! The one-year early bird membership will last from February 1st, 2013 to February 1st, 2014. After February 1st, 2014 you’d need to purchase a regular plan if you wanted to continue your membership ($25 a month or $250 for a year).

  3. What a fantastic idea!

  4. Done!

  5. This is awesome…signing up tonight!!

  6. Wow, what an awesome project! You guys make such a great team. πŸ˜‰

  7. what a great idea!!!! Love it. and your video!

  8. This is awesome, congrats you guys! What a great way to use your knowledge to help others!

  9. Congrats on your new endeavor!

  10. Your projects never cease to amaze me! Thanks for sharing your knowledge and experience with all of us.

  11. You two are seriously the most adorable couple ever. This sounds so exciting!

  12. Way to go and help other food bloggers!

  13. Awesome guys!
    I have to agree with other comments, you make a wonderful team. Combining your strengths and coming up with great things!

  14. Wow you two are so freaking innovative…I love it! This is a resource that is needed and you are totally blazing a trail. I am impressed….

    I think it would be a good investment for me to join food blogger pro. I have been considering ways to invest in my blog that will benefit it, this being one. Since I am not generating any income at the moment (not for lack of trying), I will be in the red on my investment for a while, but I think this will help me climb into the black.

  15. Yipeeeee!!!!! Thanks so much Bjork and Lindsay!!! I am so excited! A big thanks for offering a early bird special! Bjork, last time we spoke I wasn’t sure whether to use blogger or wordpress. I did decide to stick with WordPress! Still struggling a bit but love it. I haven’t launched my site, Style Beautifully, but hopefully soon! Off to purchase my membership! Thanks again Bjork and Lindsay.

  16. Awesome! Way to go, you guys!

  17. You guys are seriously amazing… I don’t know how you do it! I’ve already learned a lot from the info you consistently share, and I’m so excited about this! There’s really nothing like this around yet (as far as I know), so this is going to be huge. :)

  18. this is awesome!! i can’t wait to join. i have learned so much from you guys already even before this next endeavor! will there be affiliate options?

  19. Great idea, definitely will help out new bloggers trying to grow their first few years!

  20. What a great idea!

  21. Mrs. Herb says:

    Looks awesome, guys! Sign me up! How exciting!

    I’m definitely a freshman needing some upperclassmen to help :-)

  22. Fantastic– it is as if you wrote this post and set up your new venture just for me!! Looking forward to it. Congratulations and best wishes on this new opportunity.

  23. Mary Mork says:

    Sign me up!!!!

  24. Umm, isn’t there a website like this already?
    And free…

  25. This is AWESOME you guys!!! I am so super excited! I just signed up! I have had my blog for a few years but didn’t really start “working” it until this year so I totally feel like a freshman! :-) I found you guys a couple of months ago – it was funny, during my morning prayer one morning I was asking God for help on how I could grow my blog and do more with it and that day I found you via a google search! Now I read and re-read all of Bjork’s monthly stat posts, hanging on to them like a life raft!! Seriously, it’s been a big help to me. (I’ve gone from around 1,000 pageviews in March to 14,500+ last month – woo-hoo! Small potatoes compared to the big blogs like y’all but I’m on my way!) So I’m even more excited about going deeper into how you are making a living doing what you’re doing – that’s my dream! My blog’s not totally food but I do some food and I know the tips I’ll learn from you I can also apply to my non-food posts too. Sorry for rambling on and on but really: Thank you, thank you, thank you!
    Hugs to you both!! Can’t wait til Feb. 1st!!! ~ Jennifer

  26. Yay!! How exciting! I’m definitely jumping on board with this. I can’t wait!

  27. I have been interested in starting a blog with a dear friend about food, fitness, life.
    Could this help with that if we not only want to blog about food?
    Also, would see many fitness bloggers getting free clothing from sponsors if they blog about the brand. Could this be an avenue for that as well, or is this simply for the food enthusiasts??
    Thank you-

    • Hey Debbie! A lot of the “getting started” content in FBP could apply to getting up and running with a fitness/lifestyle blog. That being said, everything will have a food blog focus, so we wouldn’t cover working with fitness brands.

      Let us know if you have additional questions!

  28. Nice work. I’m in. Looking forward to it!

  29. I am thrilled to be reading this!! Guys, I seriously picked up Tasty Food Photography maybe 10 days ago, read it, studied it, practiced, and I just had my first picture accepted on Foodgawker today after at least six previous rejections. I’m sure I speak for all of us novice food bloggers when I say thank you for providing such useful resources! Congrats on your new project.

  30. Kimberly Voigt says:

    This is great guys! You both amaze me at all the things you continue to do.
    Super. Cool.

  31. Brilliant idea!

  32. Michelle P. says:

    So exciting! Bjork has been a huge help to me via e-mail as I’m getting my blog ready to launch. I’m very excited about this resource! I never know how many questions are okay to ask, and don’t want to take up Bjork’s time with free advice, so this will be great to have an avenue for getting that type of help!

  33. Thank you, great idea!!!!

  34. Thanks for your dedication. The two of you are naturals in front of a camera. Soon, you will be heading up the food bloggers conventions. I have purchased the early bird special. Well worth learning from the pro’s.

  35. Keep up the great work guys. You have already helped me with my blog. I will be signing up for sure this month!

  36. Awesome! Such an inventive idea and I suspect will be a huge help to anyone interested in becoming a food blogger. It’s something I’ve wanted to do for a long time. Started a blog in the past for it, let it disappear, and now I’m trying again – combining my two loves of writing and food!

    I just purchased my early bird membership! Woohoo!

    You guys rock!

  37. This is fantastic and sooooo needed! I feel like I am right on the edge of launching to the “next level” but can’t seem to get over that hump. I was just thinking to myself the other day that I thought it would be soooo helpful to have a mentor of sorts. This is perfect!! Purchasing my membership now.


  38. This is really awesome, I am totally in!!!! Quick question, are you going to teach/show us how to build our site with the Thesis theme because the first time when I used (without coding knowledge) I was totally confused and didn’t know where to start and all.


  39. You two are super cute! Good luck with this new journey! I think it’s wonderful you’re sharing your knowledge and helping others who are new to this. Wish I had you 6 years ago!! :)

  40. I’m SO excited for this!!! Signing up ASAP!!

  41. Congratulations you guys! Can’t wait to see how it shapes up!

  42. This is soooo wonderful! I’m def a freshmen and as I approach my 30s, I feel like I’m starting college all over again! I’m excited to learn! Thank you!!

  43. What a brilliant idea! You two are quite a team. I’m in!
    P.S. also so cute together on video…

  44. Tons of congrats to you guys! You’ve already helped me so much, so I just purchased the early bird special! Can’t wait to see what will be in store for me! Thanks Lindsay and Bjork… you have my support 100%!!! xoxo

  45. This is such a cool idea! I know it will rock.

  46. Hi guys!

    I’m trying to sign up and process my order but it keeps saying that there’s an error. Eek! Any suggestions?

  47. This is so amazing!! I am so addicted to cooking and over course eating!! :) I truly enjoy your blog. Especially seeing the pictures of those adorable kids. You both are doing an incredible job. I have been wanting to start a food blog to track my favorite recipes and have been scared to do it because I have no idea how to. Thank you for sharing this with all of us! I look forward to learning from you. :) Wendi

    • Love this! I am so in! Started my blog just for fun, but to be able to make it a business would be like total bliss, or to at least be able to support all my little blogging projects… thanks so much for doing this!

  48. I just purchased my early-bird membership and now I noticed that FBP is appearing on BlogHerAds! Awesome, awesome, awesome, I cannot wait for February! :)

  49. You guys are so darn cute together…it just kills me. I’m in.


  50. How awesome is this?! I soooooo want in! πŸ˜€

  51. Do you ever make something soo delicious that you eat it before you remember to take the picture? Well I have, maybe I’m just too hungry LOL!
    Well I think I need to join up with you two because I’m in a slump. I sent 36 pictures in to foodgawker and don’t have one published yet. Is that determination or what. Well I admit defeat and will be joining you before the end of Nov.

    c u soon

  52. Maria M Triana says:

    Hi Lindsay and Bjork, this sounds awesome, I am totally in and got my membership few minutes ago. I think that I will learn a lot in this website. Thanks.

  53. it would seem that your income reports play a huge role in contributing to your income!

    hat’s off, good job you guys. :)

  54. Such a genius idea, we’re finishing up Sophomore year as we speak!

  55. Amjad Siddique says:

    Hi Lindsay,
    I have been reading a lot of your material. I am just starting out on my food blog. I need a few tips and guidance to create an excellent site and attract the traffic to my site.
    I look forward to your response.
    My contact number is : 00968- 96 000331

  56. I really hope this experience will be better than the one I had with The Key Word Academy. I lost a lot of money there after it was all said and done. True enough, there are people on there making $20, 000 a month, but it’s not user friendly at all. Far too corporate style. This seems more personal which i like, so I’m going to give it a shot!

  57. Oh gosh!This is great… thinking of signing up… hoping to raise that $79 first.

  58. I am so excited!!! Just signed up for Food Blogger Pro, can’t wait for February.:)

  59. I think it is so cool that you both care about doing something more with your talents than just create good content. It is so intimidating to be a new food blogger and there are resources everywhere on the internet obviously, but this seems to address all of the areas that we might be struggling with as new and aspiring food bloggers. You both probably understand best because you were there at one point! I am sure so many people are going to really benefit from this.

  60. I saw this a while ago and I was eyeballing your AMAZING website for some time now. I just signed up and I’m so excited to get the chance to go through everything!! Thank you TWO so much for this.

    Oh and I have to admit, you guys are my ‘idols’ in the world of food blogging πŸ˜‰ But I’m sure I’m not the only one!

  61. you have truly inspired me! I am going to take what I have learned from your blog & apply it to my own! Hat’s off to you! I am in the UK- but wanted to ask- did you go to UNI in Ohio by chance?

  62. Thanks for the fantastic post! This has definitely a huge motivator for me to expand my blog.

    Happy Blogging!
    Happy Valley Chow

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