Hi, and Welcome to Pinch of Yum!
Hi, my name is Lindsay, and Pinch of Yum is my personal food blog. Each month, millions of people visit our website and social media channels where we are constantly sharing flavorful, colorful recipes as well as bits and pieces of our real life.
After 14 years of producing content, the thing that remains most important to me with Pinch of Yum is authenticity. When we work with brands who share that value, it becomes very natural for us to use our platform to increase brand exposure, interest, and loyalty in a way that feels like a recommendation from a good friend.
Let's connect!How we work with brands
Instagram Reels
Best for instant exposure to our vast Instagram audience. These posts bring a brand’s product to life by featuring a quick and fun recipe, and they tend to gain momentum and engagement quickly.
Monthly Views
950K
Instagram Stories
A quick, easy, and highly effective way to reach our audience with a product tutorial or recommendation. Includes a sequence of fun, real-life, narrated videos to personally relate to readers.
Monthly Views
58K
Blog Posts
Best for long-term performance, especially in top search results. Blog posts are at the core of how we illustrate the story of a brand, and they include beautiful imagery, personal notes on the recipe, and a full-text recipe.
Monthly Views
5.5M
Brands we've worked with
Campaign Case Studies
GOAL: To increase pasta brand exposure by featuring brand products in a unique, fun way. Package included four blog post recipes with videos.
43K
Average pageviews
155K
Average video views
90K
Total engagement
GOAL: To feature Land O’Lakes products in approachable, unique recipes while increasing brand loyalty.
135K
Average pageviews
123K
Average video views
50K
Total engagement
