Hi, and Welcome to Pinch of Yum!

Hi, my name is Lindsay, and Pinch of Yum is my personal food blog. Each month, millions of people visit our website and social media channels where we are constantly sharing flavorful, colorful recipes as well as bits and pieces of our real life.

After 8 years of producing content, the thing that remains most important to me with Pinch of Yum is authenticity. When we work with brands who share that value, it becomes very natural for us to use our platform to increase brand exposure, interest, and loyalty in a way that feels like a recommendation from a good friend.

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How we work with brands

Blog Posts

Best for long-term performance. Over time they can be featured on news or entertainment sites, gain virality, or show up in top search results. Blog posts are at the core of how we illustrate the story of a brand, and they include beautiful imagery, personal notes on the recipe, and a full-text recipe.

Monthly Users

4M

Instagram Videos

Best for instant exposure to our vast Instagram audience. These posts bring a brand’s product to life by featuring a quick and fun step-by-step recipe, and they tend to gain momentum and engagement quickly.

Monthly Users

1M

Instagram Stories

A quick, easy, and highly effective way to reach our audience with a product tutorial or recommendation. Of all the content types, this tends to be the most personal way to connect with our audience since they involve a sequence of fun, real-life, narrated videos.

Monthly Users

55K

Brands we've worked with

land-o-lakes delallo chobani wholesome lodge google blue diamond aldi

Campaign Case Studies

Delallo recipe
Delallo icon

GOAL: To increase pasta brand exposure by featuring brand products in a unique, fun way. Package included four blog post recipes with videos.

43K

Average pageviews

155K

Average video views

90K

Total engagement

Land-o-Lakes recipe
Land-o-Lakes icon

GOAL: To feature Land O’Lakes products in approachable, unique recipes while increasing brand loyalty.

135K

Average pageviews

123K

Average video views

50K

Total engagement

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