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About Me

Hi, my name is Lindsay!

And Pinch of Yum is my little corner of the internet!

I'm the voice, author, and creator behind Pinch of Yum. What started as a casual hobby for nights and weekends while I was working as a fourth grade teacher has now grown into a full-blown business (!!) that reaches millions of people with fun recipes each month.

I live in Saint Paul, MN with my husband Bjork and our dog Sage. My favorite things in life are a big plate of pad Thai, sunny days, and going to the dog park.

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I Love Food!

In this space, I am always sharing fresh, flavorful, (mostly) healthy recipes that I love to make and eat in my real, actual, every day life. If I wouldn’t eat it in real life, I won’t put in on the blog. My goal is to inspire you with food that is both approachable AND exciting, whether you’re cooking for yourself, your family, your roommates, or your friends. I want you to be so excited about these recipes that you eagerly await 5pm when you can go home from work and start cooking.

On a related note, I absolutely LOVE seeing the food that you’re making. It will make my day if you tag @pinchofyum in your Instagram photos and stories! We love to shout out our favorites on Fridays with our Reader Awards on Instagram Stories.

Lindsay and Bjork holding Afton.

Going Deeper

Along with all the recipes, I also use the blog to share bits and pieces of my life outside the kitchen – from photos of my favorite trips, to reflections on grief and loss, to life as a dog mom.

  • Travel: From living in the Philippines, to the ultimate European adventure, to tacos in Austin! Oh my gosh, I love to travel. Check it all out here.
  • Loss: On New Year’s Day 2017, we lost our baby boy Afton the day after he was born. I have shared a lot about that journey on the blog and have found so many meaningful connections with readers through his story. You can learn more about our experience here.
  • Motherhood: In September 2018, we welcomed our baby girl Solvi Afton into the world. I’ve written a lot about her and my experiences with motherhood, which you can take a look at here.
  • Home Stuff: We bought our house in 2013 and have done multiple projects on it – from redecorating, to a full-blown kitchen remodel, to creating a master suite in our upstairs attic. Take a peek here.
  • Sage: Sage is a queen and she joined our family in 2015 and she is the absolute best. She’s also the official POY mascot. You can waste your day away looking at pictures of her here.

I also share about my life on my person instagram @lindsaymostrom.  I’d love if you followed me there too!

Start & Grow

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Food Blogger Pro

As we grew the blog into a source of income, my tech-loving husband Bjork decided to detail our journey publicly as somewhat of an “experiment.” And as a result, lots of people starting asking us how they could do the same thing. In 2013, Bjork and I built a community called Food Blogger Pro as a place to teach people everything we’ve learned over the last 7-8 years in this industry.

Okay, so can I brag about this since it’s really Bjork’s thing, not mine?

You guys, Food Blogger Pro is amazing. It contains over 350 easy-to-understand videos, an active community forum, a panel of industry experts, live monthly events where you can submit your blogging questions, and discounts on tools and services made specifically for food bloggers.

If you’re interested in learning more or becoming a Food Blogger Pro member, click here. You can also check out The Food Blogger Pro Podcast for quick, actionable blogging tips from some of the best in the biz.

Our Team

We have an entire team of geniuses behind us at Pinch of Yum who are experts in a little bit of everything – from customer service, to social media, to videography, to assisting with recipe shoots. They are EVERYTHING.

Our team helps keep it all running smoothly.

Lindsay headshot


Lindsay is the voice, author, and creator behind Pinch of Yum. She develops recipes and writes content for the blog and on Instagram. The little blog that started as her casual hobby for nights and weekends while working as a teacher has now grown into a full-fledged business. She lives in Minnesota with her husband Bjork, dog Sage, and daughter Solvi.

Bjork headshot


Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum. Day-to-day, you’ll mostly see him around Food Blogger Pro, WP Tasty, and Nutrifox, as well as hosting the Food Blogger Pro podcast. Bjork is also husband to Lindsay, dad to Solvi, and lives in Minnesota with their dog Sage. He can usually be found with a coffee in hand.

Jenna headshot


Jenna is the Communications Manager at Pinch of Yum. She manages much of the day-to-day communication with readers and brands – on and off the blog. You can find her answering recipe questions on posts, helping readers with ebook purchases, coordinating partnership details with brands, and other various behind-the-scenes projects. Jenna lives in Minnesota with her husband.

Eman headshot


Eman is the Content Success Strategist at Pinch of Yum. She makes sure readers have a great experience on the blog and in the kitchen making recipes. You can find her coordinating partnerships with brands, responding to reader questions, helping plan new content for the blog, and other odds and ends behind-the-scenes. Eman lives in Minnesota with her husband, daughter, and pup.

Emily headshot


Emily is the video specialist at Pinch of Yum. She develops, films, and edits all of our recipe videos that you see here on the blog and on Instagram. She also works alongside our Food Blogger Pro team as our resident video expert, answering questions on the forum and live Q&As. Emily hails from northwest Ohio and also writes, photographs, and manages her blog, Jelly Toast.

Krista headshot


Krista is the Shoot Assistant at Pinch of Yum. You’ll find her in the kitchen supporting Lindsay on shoot days, prepping and cooking recipes for the blog. She is also the resident recipe tester, who tests and re-tests many recipes to ensure the best cooking experience. Krista lives in Minnesota with her husband and 3 children. She also enjoys food photography and managing her blog Destination Delish.

Rita headshot


Rita is a writer for Pinch of Yum. You’ll mostly find her probably overusing all caps in the blog posts, videos and emails and occasionally on social. When not fulfilling her “write fun funny things about food” duties here at POY, she is a performer, director and teacher at HUGE Improv Theater. Rita lives in Minneapolis with her husband, daughter and truly bananas cat.

Kailey headshot


Kailey is the communications assistant for Pinch of Yum. You’ll mostly find her in our inbox chatting with readers about “their family secret for the best mashed potatoes” or “how to find that crumble recipe with the berry jam in it”. Midday you can find her designing Instagram stories, gathering analytics for social and SEO, and other various behind-the-scenes projects. Kailey lives in California.

Sage headshot


Sage is our furry coworker and official POY team mascot. She likes treats, naps at the studio, and is just the absolute best. You can learn more about Sage here.