Really? This again? 😱
Yes. I know. This again.
Let’s just get it out of the way right now – this one does not apply to my food-only readers.
Dear food-only readers, my 90%, this is the moment where you get dismissed from class a little bit early, giving you a perfect snack opportunity, so go get some crackers + chzz or a Bai5 (blueberry please!) or load up on a Spicy Brazilian Burrito Bowl. Whatever you want, it’s yours. I’m just letting you know that there’s probably not much here for you today. I ♡ you and I’m glad you’re a reader and I’ll have YUMS for you tomorrow. Catchya next time! 👋
And now, food-and-blog readers. oh hai daer!
Since doing the April 2015 income report with our Pinterest “study” where we found that, on average, long Pinterest images got 70% more repins that short Pinterest images, I’ve gotten so many requests via comments and email for a tutorial on creating these long Pinterest-style images. In addition to creating them, we’ve had a lot of requests to explain how to hide them in a post. These requests combined with my desire to teach and feeling really cool that I know SOMETHING about code led me to do the unthinkable 👉 taking a shower, brushing my hair, putting on some regular people clothes, and recording a few video tutorials.
Here we go!
Okay, so just a quick recap – why do these long Pinterest images matter? Even if we don’t personally like them (hi!) or know that they might not always be effective or relevant based on how Pinterest could make display changes that are out of our control — still, in my opinion, it’s important to know how to create and use these types of images because right now we see them being highly effective.
- They stand out in the feed.
- They stand out in search results. Look at the image above – where do your eyes go first? there are two Pinch of Yum images in that window, but the one with the orange box of text stands out a lot more than the original “short image.”
- They give your existing content a new “face.” They allow you to share and show off the same awesome content in more than one way.
- They can help you create a branded look and feel.
- Right now, according to our experiment looking at about 500 images and accounts with a total combined following of almost nine million users, long text-based images are getting 70% more repins than traditional images.
So yes, I think for right now, they do matter.
Let’s jump into the good stuff now, shall we?
Video here! 👇
And general overview screenshots here 👇 in case you don’t want to hear my voice talking about Photoshop. It’s cool. I can deal.
This tutorial is not the end-all-be-all of Photoshop’s capabilities – it’s just showing you how we create our Pinch of Yum long image style, which, obviously, includes the colored rectangle, text, and dotted line frame.
Photoshop is incredibly versatile, much more so than a site like Canva or PicMonkey (which are also good places to start! but not nearly as flexible), so I’d encourage you to use this “style” as a starting point if you need something to get you going, and then keep playing until you find something that feels perfectly tailored to your brand!
Now for the coding magic!
Video here! 👇
I will just add that there are several ways to do this – all of it, from creating the images to hiding them – and if you would like to share something that you know of that works really well right down there in the comments, I’d be super pumped.
Because we are smarter than I! A rising tide lifts all ships! 💪
I am SUCH an elementary school teacher right now.
Answers to a few questions:
Question: Why would you want to hide images?
Answer: Sometimes bloggers want to have the long images as an option for pinning, but they don’t like the way the long, text-heavy images look in a post.
I feel this way for sure – it doesn’t really fit my style of blog content to all of a sudden throw an image in the post that is a collage with text. It’s too long, too big, and awkward looking. When all my other images are text-free single photos, it just doesn’t make sense with the “flow” of my posts to throw a long one in there.
But that is definitely dependent on the individual blogger. Some people may find that fits their style, and as a result, they can just display all the images as normal.
Question: How do you get the pin it button option where people can choose the image?
Answer: There are two different buttons – one goes over the images and one goes at the top of the post. The one at the top of the post gives you the option to choose whichever image you want to pin before jumping over to Pinterest.
Our button is custom, but you can get the same functionality where users can choose their image with this WordPress plugin (Pin It Button Pro).