August Income Report – $4,102.16

Income Report - August

Hey everybody! Bjork here. I’m known as “Lindsay’s husband” ’round these parts.

A fun fact to start things off: Today’s post marks one year since Lindsay and I first started to experiment with creating an income from her blog. The August total from that first income report was $21.97! Kind of unbelievable. You can check out that first post here.

My hope for these monthly reports is that you will learn at least one thing that will help your blog grow.

First, the numbers.

Income Graph

The Breakdown:

Grand Total: $4,102.16

A few notes on the income report above.

The BlogHer income is higher than usually as we experimented with some different types of sponsored ads. We were both a bit hesitant, but we liked the brand (Odwalla), so we decided to give it a try just to see what it was like. As a reader of Pinch of Yum, I’m curious what your thoughts are on sponsored posts. We’d love to have you share in the comments section below.

Also, you’ll notice a new item in the list called BuySellAds. BuySellAds is an advertising marketplace. After getting accepted you can list an ad space on your site and advertisers can purchase the ad spot at the price you set. You can check out Pinch of Yum’s BuySellAds page if you’re curious as to what it looks like.

Speaking of advertising…

We’ve put together what I think to be the best advertising setup we’ve had so far on Pinch of Yum. Here’s a video of how we have the advertising setup right now. The video includes information on how we are backfilling the BlogHer and BuySellAds ad spots.


Here are the screenshots of the Pinch of Yum Google Analytics for the month of August.

Visitor Overview August

All Traffic August

Tips and Takeaways

Google Analytics

Next time you’re checking Google Analytics look at the Browser and OS category. This will show you the most popular browsers that people are using to view your blog.

Browser & OS Category

Browser & OS August

Every browser will render your blog a little bit differently (color, size, spacing…), so be sure to always check to see what your most recent post looks like for the top used browsers. As you can see, the most popular browser for Pinch of Yum readers is Safari. Although I personally use Chrome, I do my best to use Safari occasional to check and make sure that everything looks okay.

Clean Pinning

On the majority of Pinch of Yum posts we include this little “Pin It” button that I created:


This button is a little bit different than the button at the end of a post because it allows the reader to pick which image they want to pin. The only problem was that whenever it was clicked every single image on the page was showing up as an option to pin.

The solution?

This code: nopin = “nopin”

If you ever have an image that you don’t want be pinned, for instance, something in your sidebar, then just add the above code to your image’s HTML code. Here’s a quick video showing you how to do that.

Note – if you’d like to use this Pinterest button click here to download the code.

Google Authorship Image

Have you setup your Google Authorship Image yet? If you haven’t, I’d suggest doing so.

I don’t really have any hard evidence on this one, but I’d bet a freshly picked mango that people are more likely to click on a link that has someone’s face associated with it.

Here’s an example from when I googled Smores Bars:

Smores Bars

I’m not sure who Amanda is, but I would imagine that seeing her picture underneath the link would make my subconscious brain a little bit more likely to click her link.

Here’s the easy step-by-step, with a video I found that does a decent job of showing you what each step looks like.

  1. Open a Google+ account (if you haven’t already).
  2. In Google+, add your blog URL in the “contributes to” section.
  3. Install the Google+ Author plugin (or one like it).
  4. In the WordPress backend, add your Google+ URL.


Each month I have a list of about 300 things that I want to share with you. Even when I cut my list down and only post about a few things, it can start to get wordy! Thanks for reading all the way through – I hope you found it interesting and maybe even helpful.

If you have any questions, feel free to leave them in the comments or shoot me an email – bjork (at) pinchofyum (dot) com.

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  1. Wow, this is so very helpful! Thank you for sharing!

  2. Thanks for the tips. A shame males cant use Blogher

  3. I absolutely love Bjork’s monthly updates, thank you both so much for being so selfless and writing these posts to help out us fledgling bloggers!

  4. Woohoo! The answer to my BlogHer backfill ads questions. Thanks Bjork! Will sign up with them immediately. :) Loved the video. Thanks again for these posts.

  5. I have been reading Pinch of Yum for a couple of months now and I am so glad I found it! Both of you guys are just great! From the recipes to the how-to info, this is a great blog and has inspired me to start my own. I certainly hope to one day have the success of pinch of yum. Keep up the great work guys.

  6. Thanks so much for your posts. I always look forward to your income reports & always make some sort of change after reading them.

  7. As always, just blown away by your successes and congrats! And these posts are always chock full of great tips from the Pinterest code (thanks for sharing) to the making sure to check and see what browser most of your readership uses. I am surprised that Firefox is 3rd behind Chrome and Safari – learn something new every day!

    “I’m not sure who Amanda is…” <— Actually I do know who she is! She was the group leader of an online cooking club I was in for awhile and a super sweet gal and a great cook!

  8. I’m with Becca…I find it amazing that you guys are willing to tell other bloggers your tips and tricks. Very considerate, very selfless, and very helpful. I applaud you and congratulate you for doing so well!!

  9. Wow….thank you so much for the info!!! I just recently came across your site and I’m so glad I did. I recently purchased the Food Photography which was very informative. I love how simple Lindsey makes it seem. Off to check our blogher.

  10. I love the reports! They are so helpful, and it’s great how willing you are to share the information. It makes me love Pinch of Yum even more than I already did :)

  11. I love learning from you guys! Thank you, thank you, thank you for sharing all of this!! You rock!

  12. Thanks so much for sharing your blogging secrets! They help so much : )

  13. Can’t agree more with the other posters how incredibly generous it is of you two to share your blogging knowledge! Thank you! I’m going to see how I can use some of these tips to tweak my husband’s small business website!!!

    Thanks again :)

  14. Money bores me, but what YOU two DO with it thrills and amazes me! You’re humble, generous, and transparent… and the Cebu kids benefit as a result. I love you guys!

  15. This is very impressive! I have been reading you for some time, and I am so glad you are well-rewarded for your hard work! (I work a full-time as a teacher… my point is… working 40 hours plus spending all of my free time grading and lesson planning: means my monthly take-home is still less than the $4,000 you reported. … So you’re doing quite well for yourselves! And hopefully you have less headaches. Keep up the good work!)

    • Elizabeth – Teachers are incredible. I have so much respect for you. My mom, dad, and (of course) Lindsay are all teachers. I’ve seen how much selfless work goes into the professional. I’m convinced that it’s one of the most important jobs there is.

      Thanks for making our world a better place!

  16. The numbers keep getting better, very inspiring!

  17. Thank you for posting these once a month updates. I honestly don’t read the other posts about food (although I probably should my husband may like it). :) However I do stop in once a month just to read the blog income reports specifically. I’m so jealous that you guys have been monetizing your website for a year and are making this amount of money. I’ve been monetizing for 6 months and I’m not even close to making what you guys have made your first month. Keep up the good work (and the tips/tricks)!

  18. This is always so helpful! Do you do anything with VigLink to encourage more links? I’m not sure my posts offer enough content that they can use.

    • Good question Jen. I’ve contacted VigLink before and they were really great to work with. I even scheduled a half-hour phone chat with their community support manager. It was great to chat with her and get a better idea of how to use Viglink. I’d suggest starting there.

  19. Thank you so much for what you share with us. There are a lot “how to” posts and blogs dedicated to monetizing the blog but you share stuff that most of them don’t. Maybe your biggest advantage is that you share things as you learn about them and not after years of experience trying to remember what was important or difficult.
    I am really looking forward to your next report and wish you all best of luck!

    P.s. your bounce rate is quite high, are you ok with that?

    • Thanks for the kind words.

      Great observation regarding bounce rate. It’s a stat we’d love to improve, as the number is high. I’ll make sure to include it in a monthly report if we make any changes that result in lowering it.

  20. Congratulations guys! You always share the information, which most of the bloggers don’t share. I installed “limit login attempts” plugin, as you suggested in the last post, and I was surprised (shocked actually ) to find that some @#$% even tried to hack my very small blog. Thanks you so much Bjork, you actually saved my blog!

  21. This post is so so helpful. I started following Pinch of Yum about a month ago and this is the first one of your income update posts. I would really love to make blogging my job. Thank you so much for sharing. I sue i will be emailing for help soon.

  22. Wow well done!

    Thank you for all the wonderful tips. I learn so much from your monthly posts.

    An even bigger thank you because I made $19 from your e-book this month too!

  23. ps I just checked my limit login attempts (that I added after you told us about it) and I’ve had 47 lock outs!

    One person even tried to use my web designer business name as a use name. Sneaky!

  24. I always love these posts, but an especially huge thank you for sharing your “pin it” button!! I’ve been looking for one that works like that, you’re the best!

  25. Thank you so much for sharing this information. It is so informative. I try to add one or two things with each posting. I do have a question as always. You noted that Safari is the most used browser. What does that mean to me? I use Safari, but do I need to do something different. My nephew commented that people that use IE may not be able to view a post, but I do not want to deal with IE since everyone seems to be in agreement that they are horrible. However, I do not want to rule out a large population of viewers. Maybe encourage them to go to Chrome, or Firefox? I am also thinking about changing my theme. It appears it is not responsive. I am told that if you do not have a responsive them, readers cannot read my post on an Ipad, or iPhone. Still working on it. Do you have any advice?

  26. Thanks so much for sharing all of this information! I’m just starting out, and it would have probably taken me years to figure all of this stuff out.

  27. Your teaching skills really shine through! Very informative and easy to understand. I’ve been spending months trying to understand this blogging stuff. I’m glad your blog is doing soo good, you deserve it.
    Thanks for the great info :)

  28. Bjork, this is SO SO SO helpful. Thank you so much! I’ve been wanting to block images on interest for ages but never knew how. I also have been obsessed with that little pin it button you guys use! I am so thankful. I love these posts. They are so very helpful.

  29. Bjork…both of you guys are truly an inspiration. I appreciate the info you are willing to provide to assist amateurs like me to try to get to your level.

  30. Please forgive my oops. I have no idea why my former comment has a link. If this is a problem I apologize.

  31. I just found your blog through your January income report. This is quite an improvement and very inspiring. I just started my blog so I haven’t made anything from advertising yet, but this gives me a little hope!

  32. Thank you for sharing, very helpful!

  33. This is so helpful. Thanks for being open to share your tips.

  34. I look forward to this post every month… this one in particular is my fave! You are so awesome for sharing all of these things. I’ve always loved your pin it button and I just entered it into my site on a post. :) I also figured out how to get it to remove photos from my widget area. One thing though, how might I go about removing any images I don’t want to be pinned within that post? Like my “You may also like” photos? Or should I just forget about it?

    Thanks again.. you and Lindsay are the most awesomest ever!! :)

  35. Strange. My wife also has a food blog, and also has BlogHer ad, almost on the same position. Pageviews is about 8 times less, but revenue from BlogHer is 20 times less.
    What could it be?

  36. These posts are always incredibly helpful. Thank you!

  37. Such great info THANK YOU!

  38. Ryan Norton says:

    Man, I can’t tell you how informative this all is. You all are amazing for sharing. I was talking to a friend this weekend about starting a food blog and she pointed us your way. Best thing she has ever done for us. Now I may actually have to do more cooking for her. Ugh. Great stuff guys. I will do the same when I get one up and running. I’ll try to pay it forward too. :)

  39. Bjork! Would love for you guys to give a breakdown on the best way to use Google AdSense. I keep trying to use it but don’t think I’m getting the full potential out of it. :)

  40. Hi Bjork & Lindsay!
    I just came across your site from creating a google alert of “photo submissions” and I feel like finding your blog is like winning the blog lottery. I just started a blog a week ago and I’m going to use your advice to create some of my own blogging success. Keep up the amazing content and information! Would love to hear any feedback you have about my blog – hope you can check it out sometime :)

  41. This is such a great resource for entry- level food bloggers like me. I found myself referring to your tips often as I set up my site and am sure I will continue to as I fine tune. Thanks!

  42. Thank you for all of this, I’ll be looking at other similar posts here. I never thought my little hobby had the potential of earning money, I’m still under $1/month (if that!) but I do get free food :) For me it’s about having fun playing with food, and sharing it with anyone who wants to read about it!


  43. Thanks for sharing this valuable info!

  44. Hey!
    Did you have to add shortcode to your page for the Google Authorship Plugin? I followed the instructions in the video, but it didn’t work. The Plugin instructions say to add shortcode, but I don’t know where to put it, and thought you might have some insight? I use Thesis.

  45. Bjork,

    I am curious when you guys are going to put all these awesome recipes in a cook book format for me? ahem, I mean everyone? We pass your blog around our office quite often and have even adapted recipes to use in our Cafeteria, which is fun cause whenever someone asks for a recipe I can send them to your site. I know it’s a ton of work, but just an idea. I know of a few ladies who would buy it for sure!

  46. I’m curious about adding google adwords to my blog. Which plugin do you use with WordPress? I know it supposedly works seamlessly with blogger, but not with wordpress?

  47. I’m new to your blog and enjoying reading these income reports. When did you switch from the 300 x 600 BlogHer ad to using two of the skyscrapers? Has this change helped at all? Also do you know if BlogHer can take backup ad code for two ads? Thanks!

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  49. Haha! OMG someone shared a link to your series in a Facebook group I’m in. So I have been reading through all of the posts, oldest first, and learning quite a bit. But I totally had to laugh just now when I saw MY S’mores bar recipe and my picture (in the Google authorship section) along with your comment saying “I don’t know who Amanda is…” So funny, and thank you so much for the informative posts. Really enjoying them! :)

    • Oh my gosh too funny! :) Small world!

      • Actually I have to thank you guys for including that screenshot. It made me realize that when I turned off the Easy Recipe plugin and switched to ZipList that I lost my page rank on that recipe. I had started going through and editing my older recipes and updating them to ZipList, but got sidetracked and never went back to it. It’s back on my to do list, so thank you! 😉

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