November Income Report – $4,782.70

November Income Report Image - $4,782.70

Hi Friends! It’s me, Bjork. I’m checking in for our monthly income report.

So why do we put these posts out every month? Well, our hope is that these monthly income and traffic reports are inspirational and educational.

Inspirational in that you can see that’s it’s possible to create an income from a food blog and educational in that you can see where the income we’re earning is coming from.

In each report I include any thoughts or ideas we’ve had in the past month regarding ways to grow a food blog. Our hope is that these posts have helped you grow your own blog. Lindsay and I both believe that there is “enough for everyone,” so we do our best to not hold anything back in sharing the ways that we are making money and growing traffic on Pinch of Yum.

The Breakdown:

Grand Total: $4,782.70

Income as Percentages

November - Income as Percentages

Income Notes:

$1,673.76 is the most we’ve earned from Tasty Food Photography. A lot of that comes from a popular photography website that signed up as an affiliate.

This month we officially turned off VigLink’s automatic link insertion function, as we noticed more and more irrelevant links showing up. Case in point: There was one link that pointed to an eBay listing for a used sweater. The seller of this used sweater included a note that he owns cats so it might have cat hair on it. Wha?!? For real? It was at this point that we decided to turn off VigLink automatic link insertion. If you have VigLink installed on your blog be sure to keep an eye on the products that it’s linking to. If you notice irrelevant links you might want to consider turning it off.


Here are the traffic screenshots for the month of November.

Traffic Overview - November

Traffic Sources - November

Food Blogger Pro

Food Blogger Pro

On November 8th we announced the launch of a new site called Food Blogger Pro. Lindsay and I are really excited that 120 people signed up for Food Blogger Pro in November. We are so excited to build this community of food bloggers from all around the world.

So why did we not include this amount in our income total for November? Simply put, we want these posts to contain information about realistic ways to make money from a food blog. It’s not realistic to assume that every food blogger would have the time or interest to put together a membership site, so we kept the income from Food Blogger Pro out of the monthly total.

If you want to learn more about Food Blogger Pro you can read the original post here.

Tips and Takeaways

Let’s talk about videos

Have you ever recorded a recipe video for your blog?

If you haven’t, you should give it a shot. I know, I know… It’s an entirely different ball game when you’re pressing the record video button instead of the take picture button. But food bloggers that use video will have a huge advantage in growing their blog, especially as video becomes more and more the norm for consuming content on the web. Videos help engage readers in a different way, give your site an SEO boost, and offer another way that people can discover your blog.

We’ve been experimenting with video on Pinch of Yum the past few months. Our biggest takeaway so far is this: content is king.

Here’s what I mean – most of the people who watch a recipe video will be watching for the recipe. Go figure! So the most important part of a recipe video isn’t Hollywood like production value. It’s clearly communicating how to make the recipe.

We had a lot of fun making some DSLR videos for Pinch of Yum in the last few months. The bad part: they seriously took a lot of time. Lindsay had to “get ready” (hair, makeup, etc.), think about what she was going to say, and carefully plan out each step of the recipe so we could get a good shot of what she was doing. I had to setup the video and audio equipment, and then after shooting the video I’d have to import and edit the footage. We felt really good about how those first few videos looked, but we put a ton of work into them.

If you combine the time that both Lindsay and I put into that video it would probably come close to 8 hours. It feels crazy to even type that out, but it’s true.

Now check out this video:

Total time to make this video? 45 minutes.

It’s not the same quality, but it does an equally (if not better) job of fulfilling the main purpose of a recipe video – to show people how to make the recipe. The best part? Lindsay edited the entire thing from the couch in her pajamas! I think she liked that.

There is definitely a time and place for high production videos. But in the daily grind of posting to a food blog, content is king.

I’ll leave with you a challenge

Here’s a challenge for you – record a video sometime in the next month and post it to your blog.

After you do that, come back here and leave a comment with a link to the blog post that contains the video. Then, in next month’s income report, I’ll include a list of all the different people that took up the challenge.

Have you already recorded a video before? Let us know by leaving a link to it post in the comments below.

Here’s are some apps you can use to create your video:

For your phone:

  • iPhone, iPod Touch, or iPad – Use the iMovie app
  • Android – Use the Magisto app

For your computer:


As always, thanks for stopping by to read our monthly report. I’m looking forward to seeing some of those videos!

Update from Lindsay: Several of you asked for more details about the Foodgawker traffic, so I added a screen shot of the referral traffic from Foodgawker that might be able to shed more light on where that traffic specifically comes from. The item numbers with the word “post” are specific posts that were popular, like Chicken Enchilada Casserole or Healthy Fettuccine Alfredo.


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  1. Here’s a recipe video that we did recently:

    Also…Challenge accepted!…We’re currently planning another video for Christmas that we’ll post here when we’re done. I’m not sure if it will be a recipe video or just a season-embracing-merry-christmas type video.

  2. Hi guys,

    Here is one of my video recipes – Clean Mango Black Bean Salad

    I find videos are time consuming and need practice but diversify your blog and create another window of opportunities. Still lots to learn which is fun.:)

    Good luck with your videos. They look good so far.

  3. I got heart palpitations just thinking about doing a video…which probably means that it would be good for me to try…

    Thanks for doing these posts every months! It really gives me lots to think about and to aspire to!

  4. Another great income update! It’s amazing how well the affiliate sales (blue host and thesis theme) are going! We recently made a cooking video that we’ll post on the blog this month so I’ll update with the link soon! Dave has been working on making some travel videos of the various things we’ve done (Pandas at the breeding base in Chengdu, China) or filming me while I take a cooking class and putting the videos together has taken a lot of work but should get easier with practice!

  5. Hi guys, thanks for this November report!
    I’m always impressed by your FoodGawker trafic, do you know why it is so high? I know your recipes appear most of the time on the front page (is there an ideal time to submit a picture?) and in the most viewed/liked of the week.
    On the FG site, if you compare your performances with other major food blogs, yours always comes way ahead.
    Additionally, if you look at the traffic you get from TasteSpotting, it’s six times smaller. Even though FG is bigger, I don’t see such a gap in my own stats, in terms of proportions.
    Anyway, if you have any tips on making the most out of our FG publications, I’d glad to hear them :)

    • Hey Marie! Every once in a while I’ll have a post that gets favorited a lot so it lives at the top of that “most favorited in the last 7 days” page for a while. Tastespotting does not have this feature (or they just don’t update it regularly) and I think that accounts for some of the differenec in traffic from these two sites. Sometimes I think the favoriting has to do with placement (where FG places my photo on their page) but it really just depends on the recipe, I think. I also typically submit my photos in the morning so they show up in the afternoon, but it doesn’t always have a direct correlation with how much people favorite or visit the post. Hope that helps! :)

    • I second your questions and wondered the same thing. I keep getting things published to page 2, 3, 4, or even 5 of Foodgawker which sometimes gets me less than 100 clicks. It’s frustrating after I work so hard to take a Foodgawker-worthy picture. Any hints?

  6. great job Lindsay and Bjork! Have a wonderful Christmas!

  7. These posts, and your blog overall, are inspiring! I just started my food blog, so as a “freshman,” I’m trying not to stress out too much about monetizing or viewership. I’m focused on coming up with my own recipes and improving my photography. Some of my film studies friends want to help me make a video, so that’s one goal for the new year! Thanks again.

  8. This IS inspirational. Thankyou so much for sharing this. You have no idea (or maybe you do) how much this helps a budding online entrepreneur.

  9. Congrats on a great month you two! I am in dire need to start bringing in a larger cash flow, especially since my views are similar to yours. I don’t make nearly as much!! Need to start expanding my options more. So rpoud of you guys! congrats on all the sucess!

  10. It sounds like you guys really keep busy . I did send a small ck. for the kids presents . When the little girls said they wanted some notebooks to do math for christmas I felt I should help . Or you can use for uniforms. Have a nice Christmas G’ma R.

    • Thanks Grandma! :) Isn’t that sweet that they wanted more math workbooks? We sure miss you!!! Hope you guys have fun at the R family Christmas this year!

  11. Great post! I have been doing videos for a bit now (mostly fitness) and I was wondering what you have figured out for copyrights on music? I know that there is music in your videos, but I mostly avoid music because of copyrights and royalties. Have you found around this? Thanks!

  12. Aloha!
    I just discovered your blog and can’t quit reading now…:)
    Thank you SO much for your awesome willingness to share so much. I feel like this is an answer to prayer as I’ve been blogging without much direction for some time and I want to learn and grow…but really haven’t known where to begin. (And homeschooling four boys etc., I don’t have time to search around!) I’ll be looking to your experience now, as at least one source. Already bought the ebook too! :)
    I’ll come back and share a fun food video my 12 year old son did for me…
    Thanks again–and God bless you guys. I’m seriously blown away by your graciousness…

  13. Håkan from Sweden says:

    Hello! I really appreciate your blog and your Income Reports is so inspiring. I run a food blog in Swedish and yesterday I published this video blog, It is my contribution to your challenge.
    This is my fourth video and it starts to become as good as I want it to be. It takes a lot of time but on the other hand, it is hugely enjoyable and also appreciated by my visitors. For those who can not speak Swedish, I can imagine that my video feels a little bit like the swedish chef in The Muppet Show ( :)
    Merry Christmas to you and excuse my broken English.

  14. Hi Guys!

    Great job! Very informational and inspirational!!

    I love love love the second video. I especially love that you used text instead of voice to show the “How to’s”. A year or so ago I started making videos but I HATED the sound of my voice and they took FOREVER to make so I stopped making them. However, I never thought to just show video and text (with nice music) – that is very clever. Not to mention easy on the eyes and really makes for a pleasant video watching experience.

    I was hoping you would share what video editing software you use and how you went about getting the text graphic on the slides. I use windows live movie maker and I do not think I have the ability to do that – been trying for about an hour now. I am assuming you create the graphic in a different program then upload it to your video slides.

    Also, do you have any resources (books or videos) you recommend that could help self teach us to use video editing software?

    Thanks so much!

  15. Thank you so much for sharing. I am learning so much from these monthly reports and can’t wait to learn more in the food blogger pro community. Thanks for the inspiration. Challenge accepted.

  16. I was inspired by your recipe videos that I got my wife to film two short ones around Thanksgiving. Here’s a quick chocolate chip cookie video (and pics):

    Great job on the pre-sale of your course. Awesome stuff!

  17. I am so impressed that you guys share your income along with great insight and tips each month. I find it so groundbreaking, and very valuable for the blogging community. Good for you!

  18. Thanks for sharing this – it’s both inspirational and educational! Mission accomplished!

    I just started my own blog, so this post is exceptionally helpful and inspirational. And challenge accepted, I’m actually playing with video as we speak :)

  19. I think it’s amazing that you are so open in sharing how well you are doing and how you give pointers on how to help others with their own food blogs. I wish that there were more helpful people like you guys out there. I am not a food blogger, but I am still amazed by your kindness to others. Keep up the great work!

  20. Thank you so much for the inspiration. I have only created one video so far and I need to get creating some more! I find it does take work as I like to include the text for people who can’t watch the video to find the content. I really hate the sound of my voice but I’ve heard that a lot of people feel this way!

    Here’s my video!

  21. Although not a “recipe video” here’s a little seasonal video we posted this week:

    Hope you enjoy it….Merry Christmas!

  22. I’m so thankful for all you do and share! Looking forward to Food Blogger Pro.
    Took you up on the challenge. Here’s the link:

  23. I love these little videos – but actually I think i like the quick “45 minutes to make” one better. quick and to the point. I’ve been putting some “Cooking with my Kid” videos on my site for awhile now, but they don’t look nearly as professional as yours. I don’t really have a camera-man moving around me, as the camera is just sitting on a tripod in front of us. I have a hard time with the lighting (since there isn’t any natural light in my kitchen or dining room – apartment living, ugh). And I also have trouble coming up with a professional looking intro/outro using Movie Maker. Any ideas on where to get graphics to make it look cuter and more professional? Also where do you get little instrumental music background clips for your videos? I feel like that’s always a time-consuming step for me.
    Here is one of the many videos I’ve made with my son.
    Also here is my youtube channel for all other vids if you’re interested.

  24. Hey Lindsay & Bjork! I love your blog. It is so helpful and a delight to look at. I have your food photography e-book and I think I’m improving. Yay! (I just need to work on my backgrounds.) Here’s the link to my latest video, making a traditional Christmas dessert from Trinidad and Tobago:

  25. Dudes – 8 hours!?! In Patrick time, that would translate to about….8 days. Keep up the great work you two…super excited that you continue to reinvent yourself and your blog.

  26. Here is my very first recipe video:

    Thanks for the challenge!

  27. Ooh… congratulations again on a great job. :)

    The videos are so fun! I’d love to try one but lighting is such an issue I haven’t even tried. Plus my apartment is pretty darn embarrassing.

    I just got Thesis because of you! I think my husband is about to DIE. He has been looking forward to this moment for a long time. All he’s been doing is telling me how fantastic it must be, watching tutorials, and geeking out over it. Seriously. Last night, New Year’s Eve, 9pm – 1:30am… and what was he doing? Watching Thesis tutorials. We were supposed to be watching The Breakfast Club! So, thanks Lindsay. Thanks for creating this huge Thesis nerd. 😉 Let me know if the affiliate thing doesn’t go through! Oh, by the way, right after I bought it, he went to the kitchen and has been eating Nutella since then. I guess it was all just too much for him. 😀


    I am really pleased with how this turned out. And I think that the 8 hour video is television quality! It looks so professional!! I took the simpler approach, of course. :) I hope you like this video!!!

  29. Thanks for the video challenge! I’ve made some videos before for my online business, but doing it for my blog was really fun! You are both such an inspiration! Thanks again!

  30. Hi Lindsay! I finished my first video tutorial yesterday! It was sooooo fun!

    Hope you enjoy!!! :) :) :) :)

  31. Thank you so much for your awesome blog – very helpful and inspirational! And for your photography book. We really like it!

    We took the challenge and created a video. Hope you enjoy.

    Thanks so much for all you do and share.

  32. A few days late but here’s the cooking video — — could not for the life of me get it uploaded to YouTube in Vietnam — speed was so slow it was quoting 12 days of straight uploading! Hope I’m not too late!

  33. I just found pinch of yum and I am more than a pinch in love. What a beautiful job you both have done. Your first vid may have taken 8 hours but really, absolutely fantastic. I love the intro on it!
    Sharing a link to one of mine.
    Looking forward to more vids coming from both of you as well. Lisa-

  34. I just found your site. This post is so inspiring. Am going to take up the challenge and put together a recipe video but don’t really want to film myself. So understand the hair and makeup thing. Will try and do it just pointing at my hands and see how that works.

    • There are lots of apps that make it easy to add your voice over the top of your video, so you could even just give the directions after recording yourself cook and never actually have to be on screen if you don’t feel comfortable. Videolicious, although it has a dumb name, is actually a really slick app for adding your voice over the top of your videos and putting it all together. The app pretty much does all the work for you, other than the cooking and the talking. :) Makes it super easy. Have fun May!

  35. Ok, I am really going to sound stupid here, but how do you earn money from your blog site. As you can tell, I am not experienced in this. I found your recipe blog site from Pinterest and copied a couple recipes. so many sound delicious! But where does the income come in to play for you? Thanks for even considering to answer me, I know you have more important questions I am sure to answer on here! Leann

    • Hi LeAnn! There is no such thing as a stupid question around here. :) If you look at the breakdown of income in the first part of the post, you can see where each of the streams of income is coming from. The top three income sources for Pinch of Yum are eBook sales (people pay us to get an eBook), advertising (companies pay us to place the boxes with products or websites on the sidebar), and affiliate sales (companies pay us for every sale we send their way). Hopefully that helps!

  36. Really great tips on earning money through blogging. Thanks for share this information.

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