September Income Report – $5,466.69

Making Money from a Food Blog - September 2012

Hiya! Bjork here.

I’m checking in for the monthly Pinch of Yum income report.

Just over a year ago Lindsay and I decided to start tracking the income that came from this blog. Our hope is that these posts are inspirational and educational.

Inspirational in that you can see that’s it’s possible to create an income from a food blog (not always easy, but possible).

Educational in that you can see exactly how we’re doing it.

Here are the numbers for September:

The Breakdown:

Income as Percentages

Blog Income as Percentages

Income Notes:

You’ll notice that this month, Freelance Food Photography is #2 on the income list. This type of work happens when clients contact Lindsay by sending an email asking her to take some food photos for their project/product. It’s a great way to make extra money, and it’s also a lot of work.


Here are the screenshots of the Pinch of Yum Google Analytics for the month of August.

Traffic Overview - September

Traffic Sources - September

Traffic Notes:

A big thank you needs to go out to Iowa Girl Eats for sending 2,300+ visitors to Pinch of Yum last month. Thanks Kristin!

Tips and Takeaways

Pinterest Tracking

Awhile back we tested out having text in photos (see example below).

No Bake Cookies - Text Example

We wanted to see if having text in a photo would make it more “pinnable”.

It was really hard to test the effectiveness of this though, because all that we could see was the total amount of pins that a post would get. It wasn’t possible to see how many pins an image was getting.

Guess what? A simple little URL came to the rescue:

This URL is a Pinterest tool you can use to see what images from your website are being pinned.

Copy the URL above and replace with your own domain name. Paste this URL into your browser and it will take you to a page that contains a chronological list of all of your blog’s pinned images!

Here’s how I used this URL to do research: a day or so after a post went live, I would go to the URL above and browse through the images to see which ones were pinned most frequently.

We found that the non-text images were being pinned just as much as the text images, leaving us to believe that the work that goes into adding the text to the image wasn’t quite with the trouble it took to create them.

Website Tracking

I have good news for you – chances are that people are talking about you online.

The news gets even better – I’m guessing that they’re saying good things about you.

It gets better yet – Google has a handy tool that will email you anytime you’re mentioned online.

It’s called Google Alerts. It’s really simple and really powerful.

You enter in the term that you want Google to search the web for and then pick how often you want Google to notify you when results are found.

Here’s an example of one of the Google Alerts that I have setup:

Google Alert

You might be asking: “So what should I do when I get an alert from Google?”

Good question, my friend.

It depends.

If the Google Alert shows that you were mentioned in a blog post, you can stop by and leave a comment for that person and say “Thanks for the link!”

If the Google Alert shows that you were mentioned on some type of news site you can use that article as content for Facebook or Twitter. This recently happened with Pinch of Yum when I received a Google Alert that one of Lindsay’s recipes was featured in on the Huffington Post. I was able to grab that link and post it Facebook. #proudhusband :)

Lastly, you can use it as a way to stay tuned to what’s happening online with your primary area of interest or focus. Let’s say you are building a blog that focuses on the Paleo Diet. You could enter a Google Alert for “Paleo Diet News” or something similar. For instance, I have a Google Alert setup for “Food Blog Income”, because it’s an area that I’m interested in.

Big news, coming soon

I’m really excited to announce something food blog related in next month’s income report. It’s not ready to be released to the world quite yet, but I’m really pumped about it.

Be sure to check back in the first week of November to get the complete scoop!

As always, thanks for reading! We really appreciate it. :)

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  1. Thanks Bjork and Lindsay for the helpful hints that you give to all food bloggers each month and keep up the great work!

  2. Mrs. Herb says:

    Thanks for the great info as always! Your site has been extremely helpful with getting ours up and running. Can’t wait to continue implementing your useful advice! We just launched our site this past Monday, so we’ve got a long way to go!

    • Congrats on launching! Keep us in the loop as your blog continues to grow. Feel free to email me if you have any questions about any of the things we’ve written about on Pinch of Yum. :)

  3. Very helpful as always. Also bought your tasty food photography book and guess what, got my 1st pic accepted on tastespotting and foodgawker is accepting more! thanks!!

  4. Thanks for writing these posts. They’ve been a great resource and inspiration. Setting up a healthy blog takes a lot of work and patience, and I hope to take a cue from the analytic focus you present on Pinch of Yum!

  5. Great job to you and Lyndsay! You both are an inspiration for sure! I bought your book about 4 months ago and my blog is about 3 months old now, and still waiting to see some “dough” from it! I’m finding hard to get my pics on foodgawker, but tastespotting seems to like them :-)

  6. I predict you guys have a book – something newsworthy like that. Whatever it is, congrats.

    “We found that the non-text images were being pinned just as much as the text images, leaving us to believe that the work that goes into adding the text to the image wasn’t quite with the trouble it took to create them.” — this is so interesting. About 6-12 mos ago I was more inclined to pin things I think that had text and do add it to 1 pic in every recipe post i do, but it does take time and I always wonder if those get pinned anymore. I sense they don’t; along the lines of your observations.

    I can’t believe you’re making almost a grand a month from your Bluehost affiliate partnership, too. Awesome!

    LOVE LOVE these posts. So much great info.

    • Hi Averie! Thanks for saying hi and for the kind words.

      I agree with your comment about the text images being a lot of work! There might be a little bit of payoff with it, but not quite enough to make it worth the time.

  7. I stumbled across this looking for a brownie recipe, and I’m so glad I did! Amazingly helpful and motivational; I’ve been considering starting a blog for a couple years now.

  8. You are an inspiration to all us food bloggers!

  9. I look forward to these income reports every month. Thanks again, for some great info. Now I cant wait to see what you have in store for next month :)

  10. Thank you so much Bjork and Lindsy! I purchased your photo e-book last month and found it very informative. I am starting my blog this weekend (I hope) and will use every tool you so graciously shared (and of course will use WordPress through your link under “3 Steps to Start Your Own Blog”). I look forward to your news next month. I’m guessing you might have written an e-book on how to earn money through blogging. Just a guess……and a wish:)

    • Hey Julie! Thanks for picking up the book. Much appreciated! Let us know if you have any questions as you start setting up your blog.

  11. Jen @ Jen's Favorite Cookies says:

    These income reports are my favorite posts! I always look forward to the good information you put in them. Thanks much, both of you!

  12. Great income in September! Thanks for the great info you guys share – it helps a ton. I have a long way to go ; )

  13. I look forward to your income posts just as much as I look forward to Lindsay’s recipe posts. I always learn something useful from them. Thanks so much!

  14. I bow down to you. I’m in my first official month of collecting income and I learned almost everything from you! I have no idea how you guys are getting so many people to bluehost, though. Not a single person has clicked on my hostmonster link! But anyway, thank you thank you thank you. :)

    • Hey Jen – I’d suggest putting up some tutorials and information on how to get signed up with Hostmonster. Affiliate programs (usually) work best when you provide an informational “how to” page or tutorial.

  15. I’m curious, how many posts does Pinch of Yum have?

    How long did it take for BlogHer to respond back to you to accept you as a candidate for advertising? I applied last month and haven’t heard anything yet.

    • Hi Autumn! Pinch of Yum has just over 250 posts. And the first time I applied to BlogHer, it took a long time – maybe a month or more – to hear back from them. Then I waited too long to sign up, so I had to reapply (woops) and the second time it went a lot faster. Our experience with BlogHer has been really wonderful so I’d encourage you to wait it out for a while yet! :) Good luck!

  16. Amazing how fast you two are growing every month.

  17. Wow another great month! Well done!

  18. Hi Bjork and Lindsay, thanks for all the great info you share with these income reports. Quick question about your book marketing strategy. What seems to be working for you guys? How are you promoting it other than the banners you place at the bottom of your posts? I’d love to hear more about your marketing strategy there.

    Thanks, you guys rock!

  19. This is fascinating information. Thank you for sharing. I recently bought Tasty Food Photography and am looking forward to taking better food pictures!

  20. Hi Bjork!

    Thanks so much for your awesome tips every month. I’ve been lurking your guys’ site for months now and you guys gave me the courage to finally start my very own for blog. Thanks!

    Anyway, I wanted to bring something to your attention: I read all of my food blogs on an app called Pulse. For some reason, when I tried to add your content to my pulse app, it says that “This feed is currently not supported in the web app.” It does it both on my web app & my phone app and it’s only your website that doesn’t work. I don’t know what the problem, is but I thought I’d bring it to your attention.

  21. Great job to you both! This is really great, and really helpful….thanks so much for sharing!!

  22. Congrats on the all time monthly high!

  23. you guys are SO inspirational and helpful. i don’t think i would have ever gotten my blog up and running without your helpful posts. its still in progress but i finally got it set up… would love for you to stop by. thanks for these posts!!!


  24. Bjork and Lindsay: I can’t tell you how much I enjoy your blog! Lindsay’s recipes and photography are inspiring and I look forward to Bjork’s monthly income report and cheering you right along in your journey to success! Bjork – your specific, detailed reports have been so helpful as are your videos. We are a “young” blog, just 11 weeks old, but the information we have gleaned from you has been invaluable and a true time-saver! Thanks for sharing, thanks for your “transparency” as relates to your income and thanks for what you are doing for the children in your new home country – keep it coming!

  25. Thank you SO much for these reports! They really are helpful :) I LOVE watching your income grow every month. It really inspires me to keep developing my own blog. I appreciate all of the tools, tips and information you both share with us. Btw – the food photography book is AWESOME!

  26. Hey, guys:

    I came across your post as I was doing some research into blogs that publish income reports.

    Impressed with your numbers; particularly, since you are in a non internet marketing niche.

    Question: how do you manage to make income from non-food products like BlueHost and Thesis theme?

    Would love to add your answer to my post. Feel free to email it to me to make sure I get it. Post will most likely be published tomorrow.

  27. John Mork says:

    Congrats on your classy website!! We missed you at the marathon Sunday. Kristin ran really well, finished strong and finished at 3:23:43–good enough for a ticket to Boston. Love from chilly MN, John

  28. Wow, you guys! It is amazing to see how you have grown!! What a huge number – and it is awesome to know that it is going to benefit a worthy cause too :) Excited to hear about your news, whatever it is! XO and thinking of you, Sonja (and Alex)

  29. This is so very helpful, informative and reassuring. Thanks for sharing.

  30. Hi Bjork,

    I’ve been reading your blog for a while now and really enjoy it. I have a similar roll at our blog, FirstTimeFoods, that you have here at Pinch of Yum. I can really relate to more of the technical aspects of maintaining a food blog and being the one that outputs and tracks it’s content. We are working our way up in the blog world as well, so as they are for other people, your posts are helpful and inspiring. Keep up the good work.

  31. I love your how to blog posts and your income break down. Its so generous of you two to share the hows and why’s of running a blog. I had a blog on blogger for a couple years, mostly cupcakes, just for fun. Now I got more serious about blogging in the hopes it would help supplement our family’s income. Even $100 a month wold help. My only thing I am kicking myself about is sticking with blogger and not switching to wordpress. I was/am very intimidated with wordpress as well as not being totally sure I can afford it. I found one designer who’s baseline fee was $900. I have also read that the free wordpress is very limited and self hosting is the way to go. I bought my domain name through blogger and am also worried that I can’t keep it if I switch. Do you know anything about migrating a blogger blog to wordpress? I feel like the kid that wants to play with the rest of the team but my uniform doesn’t match! ha ha

    Thank you!!

  32. Miss Nancy Pants says:

    ..thank you so much, I just discovered your blog today and am hooked. All the info. you provide in your income report is so helpful. I had no idea it could be so rewarding financially as well. I’m still not quite understanding it all, but hope to get there soon. Thanks for sharing your thoughts on adding text or not and your findings, ..they definitely take a lot more work! Nancy @ Life in the Smelly Lane

  33. Sorry I’m comment-bombing you today! (If that’s not already a real thing, it should be) I love this article though. I just started a blog and it’s bloggers like you who are willing to share what they know that has made the process much easier. Thanks!

  34. hi .. happy to see the report .. fabulous .. can u please explain how to earn with BlogHer ?

    thanks in advance ….

  35. Hi from yet another blogger. You share some great info here for beginner bloggers, and some for old vets like me. One of the things that is very difficult to find online is real information on earnings potential from advertising and it’s very refreshing that you choose to share yours. Blogging can be a very isolated experience and new bloggers often wonder how they are doing in terms of earnings performance; thanks for being one of the few willing to provide a yardstick.
    A question if you don’t mind…I find your Adsense income to be quite low for your level of traffic. Are you serving 3 of their ad on your site? Are you serving mobile ads too? My traffic numbers are in the same ballpark as yours but my earnings are quite different.

    • When I lasted commented on one of your income reports you guys were at half of this income. So I’m happy to see it is still going well for you both.

      I must say your food photos are amazing! I have to stop myself from grabbing my screen :)

      Great work though! Keep it up!

  36. I would just like to thank you for posting these income reports. Although I’m not monetizing my blog, your blog and these posts were what really prompted me to start blogging at all. It’s been very rewarding and I’m looking at starting another blog with a friend that we want to monetize. We’ll be referring to these posts again and again because they’re so clear, well written, and plain useful. Your blog is awesome, you have amazing projects and food, thanks for being creative and inspiring.

  37. Which pluggins do you use from wordpress? Are you using wp minify or anything to speed up your page load time? Also, what caching pluggin do you use? I also have thesis with wordpress. :) Thank you for all your tips and being so willing to help other bloggers. We’ve improved our site so much based on your advice!

  38. THANK YOU for taking the time to write all these posts!! It’s VERY inspiring for those of us who have hopes of ANY income from a food blog! :) Thank you again and please keep posting!!!

  39. I really enjoy reading these monthly income reports. Thanks so much for sharing & being transparent. Us readers really appreciate it!

  40. Great info! Thanks for posting. What income do you make from Bluehost and These Theme? Just curious how that works?

    I use bluehost to host my blog and wondered if there is a way in the future to make money off of it.


  41. Hello Bjork,

    I found your site yesterday searching for some information about Foodiblogroll ! I think it is really amazing what you are doing here ! Thank you so much for sharing this useful information! I’ve been blogging for about five month with my wife Vera and I learn more in one day reading your posts about blogging then I’ve learned till now! I really admire to people you and Lindsey are! I also really like things you are doing with orphanage! I’m really happy to see that good people live on Earth :). All the best and big regard from Serbia!

  42. i find it quite frustrating ranking on my keyword for my food blog, right now im on the 60th above google search results. im done tweaking the site maybe i did something wrong. help please.

  43. Love the tips portion this month. I checked my images pinned on pinterest…fascinating. My pics of your Thai salad recipe (recipe is how I found your blog) shows the most pins : ) I found your blog a couple months ago and am slowly moving my way toward monetizing my blog after 2 1/2 years of posting and watching my readership inching along. Can’t wait to implement the ideas but am taking it one step at a time. You two have totally inspired me to take the plunge.

  44. Your series posts about making money from blogging is so helpful. I especially like those tips along with the monthly report. I only started my blog for 8 months and I tried to put ad on just a few days ago. I earned very tiny amount of money, but I was glad that my hard work can actually generate income now. I didn’t realize there’s so many things that I can do until I read your posts. I always skip monetizing tips from those “how to’s” post, since the day I set up the blog. Because people talk about that it takes extremely long way to go before you can even start to think about it. Your post totally changed my way of thinking.
    I’m reading every monthly report now and I have to stop to write this comment.
    One more thing, it’s amazing that you two could work full time job and accomplished so many things within quite short time. I have a full time job and was trying to squeeze all my time blogging, but still be overwhelmed by the load of work…
    Thank you again for the great tips and wish there’s more coming! :)

  45. Kate Doyle says:

    Thank you so much for these reports, they’re so helpful! Really good tip about the pinterest tracker – photos take so much time and energy, it’s nice to know if it’s worth it.

  46. Thanks for the info! I am still learning a lot about the world of blogging :)

  47. Thanks for the great info as always! Your site has been extremely helpful with getting ours up and running. Can’t wait to continue implementing your useful advice! We just launched our site this past Monday, so we’ve got a long way to go!

  48. Thanks for the great info as always! Your site has been extremely helpful with getting ours up and running. Can’t wait to continue implementing your useful advice! We just launched our site this past Monday, so we’ve got a long way to go!

  49. That’s really the biggest thing I gain from these days: is that I can really look back and see all that I’ve accomplished and get a sense of pride. Naturally, it will just get you pumped up for the rest of your week.

  50. Thanks for writing these posts. They’ve been a great resource and inspiration. Setting up a healthy blog takes a lot of work and patience, and I hope to take a cue from the analytic focus you present on Pinch of Yum!

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