Google Search Console
If you’re just getting started understanding the health of your site, Google Search Console (GSC) is an essential (free!) tool. Reports within GSC can help you measure your site’s traffic and performance, fix issues, and make it shine in search results.
Similar to Google Search Console, Ahrefs is a paid tool we use to give us critical and in-depth insights into Pinch of Yum’s traffic and rank. It’s a powerful tool, but is also incredibly simple to use as you’re just beginning to understand more about your audience and SEO. You can track your ranked keywords, do new keyword research, get insights into what your competitors are doing, see all your backlinks in one place, and so much more.
If you’ve ever had a pop-up on a site asking you to accept notifications, it’s likely using a tool similar to OneSignal. We use browser notifications to notify users of new recipe posts, welcome users to Pinch of Yum’s content, and send targeted seasonal recipes throughout each month.
One large part of building traffic is also building your email list, and one crucial way to increase opt-ins to your lists is through pop-up opt-in forms. We use OptinMonster primarily for exit intent pop-ups – for example, when you are about to exit Pinch of Yum, a pop-up will appear to ask if you want to receive the best of the best content through our curated email series. We saw email opt-ins increase by almost 80% once this was implemented!
Here is a list of the food photo submission sites that we use. There are SO many out there, but the ones listed here are just the ones that we submit to for Pinch of Yum. It can take some time to go through the process of entering a submission, but the traffic you gain from getting a submission accepted can be great! It’s not uncommon to see 1,000 – 1,500 people visit your blog in a day if you get a submission featured on the right site at the right time. We also think that having links on these sites helps get your content in front of more people who might be likely to share the recipes and pictures on Pinterest or other social media.