April Traffic and Income Report – $22,280.50

Blog and Income Report | pinchofyum.com


Bjork here, checking in for the monthly traffic and income report.

Quick back story on these reports: Lindsay and I started this experiment way back in September of 2011. You can check out our first ever income report here. We made $21.97 that month.

I mention that first income report because it’s important to understand that monetizing a blog takes a lot of hard work, dedication, time, and luck. Other bloggers know that there’s a lot that goes on behind each and every post that goes out: lots of testing, learning, changing, staying up late, getting up early, tweaking (not twerking), connecting, and hustling.

Along with all that hard work it’s important to have patience. We’ve been at this blog thing for a few years. As you’ll see in the image I share later on in this post, it was a long time before Pinch of Yum started to get decent traffic (and therefore decent income). As a matter of fact, Pinch of Yum turned four years old on April 11th! We celebrated by watching Office reruns and eating double chocolate cookies.

In honor of Pinch of Yum’s fourth birthday I’d like to give a quick shout out to four people that have inspired me in this journey.

  • Gary Vaynerchuk – Gary was the first person that helped me understand that you could actually create an income from a blog. His book Crush It was instrumental in inspiring us to take this blog thing seriously. Thanks Gary.
  • Pat Flynn – Pat inspired me to do these monthly income reports back in September of 2011. I’ve learned a ton from him and owe him a huge thanks for the things he’s taught me about doing business online. Thanks Pat.
  • Dan Miller – Dan wrote a book called 48 Days to the Work You Love. It helped me realize that it’s possible to do work you love alongside people you love. It might still be hard work, but it will be work you love. Thanks Dan.
  • Lindsay Ostrom – Lindsay has built this thing called Pinch of Yum in the early mornings and late nights in between her job as a 4th grade teacher. She works incredibly hard yet is intentional to prioritize the things that really matter. She inspires me. Thanks Lindsay.

Let’s take a look at the numbers for April.


*We didn’t have the totals for Swoop at the time of publishing this post, so we took last month’s income and adjusted for traffic.

Total Income: $27,623.74


Total Expenses: $5,343.24

Net Profit: $22,280.50

Thoughts on Income

Display Advertisers

You might have noticed a couple of new advertisers in the income list. In this month’s report you’ll see a company called YellowHammer Media and at the very bottom you’ll see Say Media.

Our earnings with YellowHammer Media started out strong but dropped significantly at the end of April. We started using Say at the very end of the month, hence the reason for the low earnings.

In last month’s report Kiersten from Oh My Veggies shared her five tips for blogging full-time. That post (and her eBook, How to Monetize a Food Blog), inspired me to take advertising more seriously on Pinch of Yum.

Kiersten’s first tip is “up your ad game,” which is exactly what we’re doing with Pinch of Yum. In short, we’re testing different ad networks to see which ones pay the highest CPMs. I applied to a handful of networks in April but the implementation process is slow, hence the reason for only having two new networks in this month’s report. After testing the ad networks we’ll place them into our advertising waterfall.

The highest paying ad networks will show first. If they don’t have an ad to show then it will “pass back” to another ad network to see if that network has any ads to show. If they don’t, it will “pass back” again to another ad network. The process helps to increase your blog’s RPM without increasing the number of ads that appear on your blog.

Speaking of RPM…


RPM stands for page revenue per thousand impressions. Or, in other words, RPM shows you the average revenue you earn from every 1,000 page views on your blog.

Income Report Advertising and Affiliate RPM

If you want to learn more about RPM (and some other important advertising terms) then be sure to check out this post on Food Blogger Pro.

Everyday Healthy Presale

On April 28th (Lindsay’s birthday!) we did a presale release of Lindsay’s newest eCookbook, Everyday Healthy. The thought process with the presale was twofold:

  1. It allowed us to build some buzz around the product before its official launch.
  2. It was something that Lindsay could easily and naturally mention at the end of posts leading up to the launch, like she did at the end of this post and this post.

Everyday Healthy from Pinch of Yum

Here’s the process we used to run the presale:

  1. We decided on the incentive: The $19 package would be discounted to $10.
  2. I created a simple verification PDF in Pages for people to download after the purchase: You can click here to see what this looks like.
  3. I uploaded the PDF to E-Junkie just like you would an eBook. (If you want to see the step-by-step process for doing this you can go through the Selling your eBook course on Food Blogger Pro.)
  4. I used this tool to create the “Add to Cart” button.
  5. Lindsay wrote the presale blog post and created some images to go along with it.
  6. We published the post. :)
  7. When someone purchases the presale package they are emailed the confirmation PDF and their email address is recorded in E-Junkie. We’ll use these email address to send out the Everyday Healthy eCookbook and add-ons when the product launches.

Overall the presale process has gone pretty smooth. We’ve had a few people follow up and ask why they didn’t get the product, which made us realize that we could have been more intentional about communicating that they wouldn’t be receiving the product until May 12th, when the eCookbook will be released.

If you’re interested in becoming an affiliate for Everyday Healthy you can check out this affiliate page for more information!


Below are some screenshots from Google Analytics. You can click on these images to view a larger size.

Traffic Overview

Google Anatlyics Traffic Overview April

Top Ten Traffic Sources

Google Analytics Top Ten Traffic Sources April

Mobile vs. Desktop Traffic

Google Analytics Mobile vs Desktop April
I usually don’t include the screenshot below, but I thought it would be fun for people to see. This is the traffic to Pinch of Yum over the past four years. Starting in April of 2010 until the day I wrote this post (May 8th).

You can click on the image to see a larger version.

Traffic – April 2010 – April 2014

Pinch of Yum's Traffic Over the Past Four Years

RSS Email – MailChimp and LeadPages

I dedicated an entire day in April to switching over the Pinch of Yum email RSS to MailChimp. We had previously been running RSS email through Feedburner. The good news with Feedburner is that it’s free, the bad news with Feedburner is that’s free. In many ways with Feedburner you’re getting what you pay for (at least when it comes to the email side of things).

The transition process wasn’t too complicated, but it took some time. The general step-by-step looked like this:

  1. Export RSS email subscribers from Feedburner.
  2. Import that list into MailChimp.
  3. Create an RSS campaign in MailChimp and assign it to the list that was just imported.
  4. Turn off the Feedburner email list.
  5. Turn on the MailChimp email list.

We have a relatively small email list considering the traffic that Pinch of Yum gets (at the time of writing this post we had 7,500 RSS email subscribers). The open rate is pretty good (42%), but we could really improve on the number of subscribers.

The first step we took was to make the sign up option more obvious. We’re using LeadPages and integrating it with MailChimp in order to get this signup box in the sidebar.

You can click on the image below to see the same box that people would see if they clicked on the button in the sidebar.

Subscribe via Email
That opens up an opt-in box like this:

Leadpages Box

At this point we’re using an eCookbook that has the top 25 posts from 2012 as the lead magnet for signing up for the list. This is actually the same eCookbook we use as inventive to like Pinch of Yum on Facebook, but we’ll soon be pulling back on that Facebook marketing approach. As many of you know Facebook is making it harder and harder to reach followers without paying to get their attention, so we’ll be switching our focus to the Pinch of Yum email list.

The next step will be creating a similar signup box that we’ll put at the bottom of blog posts. This has been a long time coming, so I’ll be excited to get that in place soon.

Those are the updates from Pinch of Yum! Thanks for checking out this month’s report.

Because of You

It’s really true. It’s because of you (yes, you!) that this thing we call Pinch of Yum can exist as it does today. Thanks so much for reading, tweeting, commenting, emailing, and sharing these recipes with your families and friends. We love hearing from you!

We’re using a portion of this month’s income from Pinch of Yum to support special projects at the Children’s Shelter of Cebu, an orphanage where Lindsay and I lived and worked for a year.

Children's Shelter of Cebu Special Projects

This month we’re supporting CSC by purchasing new bunk beds and sponsoring “outings” so that kids can get out and do some fun things with their teachers and houseparents. This is a picture of Lindsay’s students on one of the outings we did to the mall and the arcade last year. Fun times for the kids (and the adults)! You can learn more about CSC’s special projects by visiting this page on their website.

Subscribe for these valuable resources:
  • eCookbook with our top 25 recipes
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  • Exclusive discounts on our products



  1. And this is why I love PoY so much. Not only do you have the best photography around, but you share how to grow your blog and tips you find out! It gives me so much hope to see how much your stats grew from 2010/11 to now. Hopefully someday my blog will grow to be even somewhat as big as yours! Thanks again!

    • Thanks Leigha. So happy to hear that! Let us know if you run into any questions along the way and keep on keepin’ on.

  2. Hey Bjork! As usual, your once-a-month income report is something I look forward to!

    Thanks so much for sharing your knowledge – one tip I remember very well from a report earlier this year is the 1% infinity (to improve every single time), and I’ve been working on making each post better than the last – in terms of writing quality, photography (just signed up for a formal photography class to learn my camera’s manual functions), and basically learning as much as I can from people like you and Lindsay!

    It’s very encouraging to know that working at your blog as you guys did consistently and patiently over the last 4 years has allowed you to reap its benefits today! Very inspiring. I’ve been blogging for 2 years, but only started really working at the photos and recipes over the last one year. So I’m really hoping that for every bit of effort I put it, one day I’ll see the benefits!

    Cheers & thanks!

    • Yeah, I think that the 1% infinity concept is such an important concept to understand Felicia.

      It can be incredibly intimating to think about growing a successful blog (or business or non-profit), but when you break it down into day-by-day steps and think about making tiny improvements along the way then it makes it seem more “doable.”

      It also helps you realize that you’re actually making progress, even when it seems like you’re really far away from your goal.

  3. Is that a new revenue high? That. is. awesome. Congrats – you guys are amazing!

  4. Congrats! Awesome work here

  5. Greetings from Niagara Falls, NY Bjork and Lindsay!!

    As always, love these reports. Really helpful.

    What I respect most is the honesty…..it takes hard work, time, dedication to build a bigger blog. I get all that. But you don’t ignore the luck aspect.

    I find this admission quite refreshing because you do need a pinch of luck to in the blogging world alongside all those other qualities.

    Gotta go make the kids some smoothies……

    • Thanks Laura.

      It’s really true. You need both. You need to work really hard and at the same time there’s an element of luck involved. I think it’s summed up best by this Thomas Edison quote:

      “Opportunity {you could also say luck} is missed by most people because it is dressed in overalls and looks like work.”

  6. Since facebook is becoming so useless do have any thoughts on moving your focus to twitter? I don’t have twitter but I have noticed this trend.

    P.S. Congrats on the big numbers!

    • Thanks JC. I’m not a Twitter expert by any means (as evidenced by my sleepy account: https://twitter.com/bjorkostrom). But, if I were to weigh in on it, I’d say that Twitter is really good for connecting with people but necessarily great for driving huge amounts of traffic.

  7. Seriously, so inspiring. Being so new I’m looking at my traffic reports and reminding myself that you guys started where I am now. It all takes time – and hustle. And coffee. Lots and lots of coffee.

    Just imagine what WOULDN’T have happened if you had decided not to monetize? Look at all the people you are helping! I’m one of them, big time. So, thanks.

    “My heart soars with the eagle’s nest.”

    • I love coffee so much.

      Thanks Beth. It’s been super fun to connect with you over on the FBP forums and watch you get Eat Within Your Means up and running. You’re doing an awesome job with it. I’m excited to watch you grow this thing. :)

      • Thanks, Bjork! Likewise! I can’t tell you how much I appreciate you and Lindsay’s encouragement, along with providing the forum to connect with other bloggers at FBP. I don’t know where I would be without it, certainly not as confident to fail upward as I am now. :)

  8. Looking good. Are you actively setting CPM floors with the ad networks as well?

    One thing to be careful about is setting up too may passbacks. What can happen is you will miss out on ad impressions because they ad doesn’t load by the time a visitor leaves that page because it’s stuck trying to find an impression to fill.

    We generally recommend not going more than 3 or 4 ad networks deep, and we usually put AdSense as the final network because they will have 100% fill rate since they are CPC network.

    Nice work, and loving the report as always.

    • Great to hear from you Mitchell! Yeah, we are setting CPM floors when we can (we cant’ with BlogHer). At this point we don’t have anything more than three deep.

  9. Love reading your monthly income reports! You are so right about the hard work, dedication, time, and luck needed. I would add that you also need some serious patience! You were probably working just as hard that first income report month when you made $21.97 as you are today making 1,000 times that. The trick is to keep up your motivation to work really hard in the beginning when you aren’t yet making money and have no guarantees of ever getting there, but thanks for showing us that it can be done.

    I bought Kiersten’s ebook when I saw it here last month (even though my blog has very little to do with food), and hope to spend some time learning how to better monetize my blog through ads. That’s probably one of my weakest areas of income generation even though I have enough traffic that I should be able to make something from that plus I want a good setup in place as my traffic grows.

    • “The trick is to keep up your motivation to work really hard in the beginning when you aren’t yet making money and have no guarantees of ever getting there…”

      Spot on Laura. That’s why it’s so important to make sure that (for the most part) you enjoy the process. Sure, there will be things here and there that might feel like work, but if enjoy the time that you spend working on your site then it won’t feel like a waste of time if it doesn’t turn into a significant source of income.

  10. I love these behind the scenes posts! Especially the way you balance realism with encouragement. I remember once you talked about about the amount of time that goes into one post. It was super interesting. I wondered if you have ever worked out how much time goes into any one week of running Pinch of Yum, and exactly how that time is divided up, for instance admin / site maintenance vs recipe development vs social media vs research… I’d be so interested to understand that and I bet other bloggers would too?

    • Is this the post you’re referring to?


      It’s tough to say an exact amount, but the general answer is a lot. :) My time is more sporadic. Some weeks I’ll spend 10-20 hours working on a project, others I’ll just spend 5 hours doing some things here and there. I think it would be easiest to say that Pinch of Yum is a full-time job for Lindsay and a part time job for me.

      • Oh I hadn’t seen that post before! Just what I was looking for! (I was thinking of the one where Lindsay totalled up the hours spent on a particular post, I think within that actual recipe post, but I can’t find it now.)

        Time management / effective working is one of the hardest things for me when it comes to blogging! So I find it really inspiring to see how you are both achieving so much when you have other jobs too- something which feels overwhelming and impossible to me sometimes! This is one reason I value your behind the scenes information so much.

        Thank you for sharing so much with us!

  11. Love your monthly reports. They inspire me to stick with it and try harder. I know food blogging takes time and mine is only a year old but sometimes you just get the blogger blues when you put in all that hard work and don’t see immediate gratification. So these posts, keep me going and make the impossible seem possible. Thank you, Team Pinch Of Yum! :)

    • Thanks Farah. I hear ya… Any type of creative work can really be a roller coaster. This post by The Oatmeal sums it up pretty well (warning: strong language): http://theoatmeal.com/comics/making_things

      The thing that has helped me (whether it be in building a business (like Pinch of Yum) or learning a new skill (like playing guitar)) is to realize and celebrate the small wins.

      • Always loved The Oatmeal. It really sums up things for us. Two things I liked from that:

        1. Inspiration is more like food poisoning: it sprays out uncontrollably when you need it the least – in my case, ALWAYS in the shower. I’ll get brilliant ideas and prose there when I can do absolutely nothing!!! Someone needs to invent a waterproof dictation device.

        2. Art is not born in a vacuum. I actually learned this little gem at a Food Conference some time back and wrote my thoughts on it: http://www.thecookingjar.com/blogging-tips/dealing-with-writers-block/

        Thanks for replying and here’s to another good month!

  12. Hey Bjork! Happy 4 year anniversary and congrats on the new high on income! You have come a long way :)

    I did notice the new ad networks on your list this month. I bought Kierston’s e-book after your very convincing words in last month’s report, and it has helped me understand ad networks much better. It does seem to be quite a process…I applied for several of them and am now playing the waiting game.

    I’m excited to see how the new networks work out for you throughout the next few months! And as always, thanks for putting out these income reports!

    • Thanks Christine! Four years seems like a really long time, and at the same time it still feels like this is such a new venture…

      We’ll be sure to keep you updated. :)

  13. Love these income reports Bjork. One of my favorite parts is seeing how you and Lindsay help CSC each month with a portion of your earnings. You guys are giving back and it’s fantastic to see. Congrats on 4 years too!

  14. Have you guys given thought to the fact that one thing really helping to drive your traffic might be the income reports themselves? It is really what sets this blog apart from all of the others. I found Pinch of Yum through a Google search for food photography tips, but once I was on the site, the “income” tab caught my eye. I was amazed that you guys gave up this info freely and really for the first time I saw a peek behind the curtain of food blogs. I think that if I hadn’t seen the “income reports” I may have clicked away only to get washed back out into the sea of millions of food blogs… but the income reports made it REALLY special in my mind.

    I also notice that your traffic really started to snowball right around the same time you started the income reports… :)

    • This is a great point. This is the only food blog that I regularly follow and it started because of the income reports. While Lindsay’s food is amazing, I return because the two of you are masters at engaging your readers. I am a Lindsay and Bjork fangirl:)

      Congrats on this awesome month. Oh and since you are so open with these I knew that I could use you as a benchmark when I was doing some Alexa research – holy crap you guys are killing it. I didn’t realize that you were more popular then skinnytaste, smittenkitchen, and thebloggess. Keep up the web domination.

    • Hey Alex,

      Great point. I think the income reports definitely play a role in POY’s success. They offer a hook that helps engage people and they help build credibility.

      That being said, I know a handful of food bloggers that don’t do anything like these reports but they make just as much (or quite a bit m0re) than we do.

  15. This is awesome and very inspiring. So far, you’re the highest food blog earners I know. Who knew that you could make this much from a food blog — but you guys are killing it. =) Well done!
    I was wondering, how do you take care of taxes? Do you have an accountant/bookkeeper taking care of them? If so, any recommendations on where to find one? Do you guys file taxes yearly, quarterly, etc.? How does it work exactly? Just getting ideas. Thanks and keep up the great work! =)

    Keep inspiring,

    • Thanks Warren.

      Ah yes, the dreaded taxes. As much as I love person finance I have a really hard time enjoying accountings and bookkeeping. I’m starting to see the beauty in really clean books though, so I’m getting there. :)

      Yeah, we have an accountant and a bookkeeper. I email with the bookkeeper on a weekly basis and our accountant on a monthly basis.

      We used Dave Ramsey’s site to find ours: https://www.daveramsey.com/elp/home/

  16. Bjork, I just adore you! Congratulations to both you and Lindsay on this month…love what you two are all about.

    Boogaloos & Big Cookies,


  17. I love the honesty in these posts. I love that you tell us exactly how much you’re making and how much traffic you get. It’s really an anomaly in this blogging world!

  18. Hi Bjork, What were the publisher requirements for joining YellowHammer Media? Was the CPM higher than Svorn at least?

  19. Couldn’t be happier for you guys!! Also, thanks for keeping these posts up with your increasing monthly income…talking about money can be weird sometimes, but we appreciate it!! xx

  20. Congratulations on this months fantastic numbers. I just found your site through the guest post your wrote for the sovrn blog. Thanks so much for sharing such great information. I’ll be reading your tips and reports in greater detail over the coming days. Best wishes for every success.

  21. Oh my gosh! Your traffic is just growing and growing! It is amazing…Happy 4th blog anniversary!! Blessings.
    BTW Lindsay, you mentioned about the place you stayed in Korea before you went to Cebu but there was no link in it. I might be going there this year since we are going home in the PI. If you can, please e mail me the place you stayed .

  22. Lol! No twerking!! So funny!

    Quick question … I was under the impression that BlogHer wanted to be the only ad network we were with. But as I read, you are signing with new ones. Do they allow it, or is there some way to circumvent that system?

    Also, we’ve been accepted into BlogHer, but are wait listed. Do you think that we should move forward with another network, or will that hurt our chances with BlogHer?

    Thanks for being so transparent with all of this info – for bloggers just starting out (like me!) this is SO helpful!!!! :)

    • I may be wrong, but I think POY signed up for BlogHer before they started the exclusivisity requirement, so they were grandfathered in and allowed to use backfill other than pubmatic. I also think you can still use other networks for below the fold ads. I was waitlisted by blogher for 8 months and just got accepted last week. Decided to pass it up and stick with The Blogger Network :)

      • You got it Anetta!

        • I have the same issue -signed up with BlogHer a year ago- but not able to use backfill ads other than pubmatic. Also, can’t seem to put two side by side vertical ads like you do do on PoY.

          Bjork, since this is the case for many of us, would you still recommend Blogher to those who can’t backfill with other ads? Or are there other networks you would recommend in this situation?

  23. I love these posts! Always so interesting. I also love the special project of the month.

  24. Bjork and Lindsay,
    As usual, I am mystified by all the financial & technical info, but I love reading every word of these update posts to celebrate your successes from my side of the screen. Congratulations on multiplying your monthly income by 1,000, for staying real and transparent, and for your heart of service. You two rock!

    • Jakky! Your comments always give me warm fuzzies. Now, your texts on the other hand… :) haha. Thanks for being such an encourager! You were probably POY’s first real fan, even before there was anything remotely good on the site. Thank you!!

    • Thanks Jakky. We’re so lucky to have you as a friend (can I call you my friend as well)? :)

  25. Thank you SO much for being so open and honest about such a personal aspect of your lives. I look forward to these posts every month, and they have definitely helped inspire me to keep going even when I get discouraged. Love it. Congratulations!!

  26. Congrats on a smashing month! I’ve been lurking in the shadows here for a while, but have been so encouraged by your authenticity and transparency. I always look forward to your monthly reports. You guys are a real inspiration, so much so in fact that you guys get some credit for helping my wife and I to take the plunge and start our own blog! And it’s not even a food blog! So a huge THANKS! From one nerd to another. :-)

  27. Hi Bjork,
    The media temple hosting charges have come down dramatically from Feb (750-350). Is this because of the W3 Total Cache plugin?
    You can further decrease the CloudFront charges by moving to http://cloudflare.com/ CDN. They have comparable CDN speeds at $20/month.

    • Cherian,

      You have such insanely useful emails and comments. I really, really appreciate it! I’ve been looking into CloudFlare but I haven’t had enough time to really dig into it yet. Thanks for the reminder.

  28. Thank you both so much for your hard work in generating these awesome income reports (and the delicious weekly recipes). Your work with and donations to children in Cebu is also such an evidently deserving cause. I am a Canadian teacher who has been living in China for the past three years. I have had the pleasure of visiting the Philippines a few years ago and really fell in love with the beautiful people and breathtakingly beautiful country. Good work guys! :) xo

  29. These posts inspire me every time I read them. I’ve been thinking about offering a free most popular posts e-book for signing up for my email list for awhile now, and I think this post pushed me over the edge! Congrats on such a lucrative month- INCREDIBLE!

    Just a heads up, when I went to the affiliate info page for Everyday Healthy I got a 404 error. I’d definitely be interested in signing up when that becomes an option!

  30. Hi Bjork – I’m curious do you use Swoop through BlogHer or on your own?

  31. Hey Bjork,
    Interesting to know that you are looking to actively add to your email subscriber base. I had written a blog post about when is the right time to show a subscribe option to a visitor to maximize chance of getting him / her to provide contact details. Could be of use: http://www.cucumbertown.com/craft/when-to-propose-a-relationship-to-your-anonymous-visitor/

    • Warning Everyone! Clicking on this link leads to a warning that the site contains malware!


      And now since I’m here, thank you Bjork and Lindsay for another inspiring post. And congratulations of your 4 years!

  32. Truly amazing and inspiring! Congratulations on a great 4 years!

  33. EXTREMELY inspiring!! I appreciate all of this information so much! I got so pumped because this month I think I am going to break $1k in earnings, LOL!! To me, that’s a lot for my blog 😉

  34. Hi Lindsay and Bjork, these income reports are so interesting, they are inspiring and instructing, thanks a lot!

    I’m in the process of building a mailing list. Although I love MailChimp’s logo, I’m thinking over choose MailChimp or Aweber. Could you tell what was the thing that made you choose MailChimp over Aweber?

    Congratulations on your blog’s birthday!

  35. I love your transparency and the help you freely offer to other bloggers. You two are obviously a dynamic duo!

    What do you make of the Bounce Rate? Mine fluctuates from 80% down to 1% and I cant tell why. I understand the basic concept of bounce rate, but do you notice that as well?

    Keep up the great work. :)

  36. I really love that you post your progress and your thought process in developing your site its really inspiring and encouraging. I do have a question for you about pinterest. I know a lot of people get traffic from pinterest I was wondering if you have any recommendations on how to get started.
    Thank you

    • Hi Susan! I was not actually ON pinterest myself until a few months ago, but it has always been a big player for us in terms of driving traffic I think because of how visual it is. If you can really focus on taking great photos, it’s going to be that much more easy for people to want to pin them. :) I’ve also seen some of the members on Food Blogger Pro talking about their tips for Pinterest… things like shared boards, etc. Here’s the link!

  37. This is honestly one of the most fascinating and(to a techni-phobe like me)concise independent income breakdowns. Awesome to see a blog be so upfront about their business side!

  38. Thank you both so much for sharing your journey so openly! I have been blogging for nearly 4 years and am still trying to figure out how to make a living out of this thing I love so much! I love your recipes, your insight and, on the days when I am thinking I may never make my dream of blogging full time a reality, your candid and passionate encouragement. I may never be able to quit my “real” job to do the job that is in my heart, but I sure am having fun sharing my stories and recipes with (what few) readers I have! Thanks for your generous spirit and inspiration! :)

  39. Kim Carlson says:

    Hi Lindsay and Bjork,

    I ran across your blog while looking for an easy hummus recipe. I made your hummus (very easy and tasty, although I definitely need a food processor, my blender did not cut it) and was intrigued enough to look around the rest of PoY.

    I’m a writer/actor/gardener/animal lover and recent transplant from NYC to Los Angeles. I was freed from the corporate ball and chain in 2006 and have never looked back. I made several attempts since then to create a blog, but was either distracted by other things I was trying to accomplish, or daunted by the time and effort required to make it worthwhile.

    It’s utterly refreshing to run across a blog that offers to share with others how you began and the steps you took to build a profitable enterprise; in fact, I find it pretty astounding given the dog-eat-dog nature of capitalism. Maybe you really can be a good guy and finish first. 😉

    Thanks for your tips, advice, and insight. You have a great blog, plus, there are so many useful things here for people who want a crack at doing what they love. You’ve given me some great ideas. The caveat was not lost on me that while it’s possible to make money at blogging, it’s a lot of work and, of course, a crap shoot in terms of whether your blog is attractive to enough people. Then again, nothing ventured, nothing gained.

    May your business continue to inspire and blossom!



  40. WOWEEE! I get so excited when I see such success Bjork and Lindsay! I have just recently come upon you YUMMY blog and just love it! Will be following along and UMMM hoping to glean much for you two! And so cute you two are! Blessings!

  41. This income report is SO incredibly helpful! Pat Flynn has had such an amazing impact on the blogging world with his income reports and I was inspired by him too (though I share what I earn, spend and save each month as a twenty-something). The opportunities that we can create for ourselves with persistence, consistency and hard work is truly amazing! Thank you for sharing your secrets to success – I really appreciate it!

    Sam xx
    http://www.smart-twenties.com – how to make the most of your twenties

  42. Aloha from Hawaii… Wow, I’ve spent over 2 hours on your site and I love it!! I’m making the switch from blogger to wordpress very soon, so happy that I found this site. I really need some major help creating traffic and generating income… Where do I start? Mahalo

  43. Thank you for sharing this! Being a new blogger is a bit intimidating if you’re thinking about switching over to self-host/trying to monetize your blog. I’ve looked at the past reports and it’s fun watching the income grow! I’m just wondering, what’s your average traffic like per day to have so many hits?

  44. Hi! Thank you for your guidance and helpful tips. My husband and I are executing a similar “experiment” and it’s encouraging to see your progress and tenacity. I agree that this road is not easy and it takes a lot of work, patience, effort, and time. But I’m happy that you are succeeding, and I love that you are giving back as well. You are inspiring and I just wanted to say hi!

  45. I just love your transparency. I think there is something very fresh about that. Not many people are honestly willing to put all their cards on the table, let people poke their noise through their books! Well done.


  46. Bjork, I was just looking through this (again!), and had a question about LeadPages. I really want to put an e-mail signup at the bottom of my blog posts, but wow, you’d think I was trying to scale Mt. Everest. Ok, not really, but it’s not straightforward at all. I really like the idea of LeadPages, and I think I will use them eventually. However, I can’t justify the cost, being so new at this blogging adventure. Do you have any suggestions for an option that is the “lite” version of LeadPages? I am swimming in plugins and not finding the right fit. Thanks for any insight!

  47. Wow, thank you so much for all these infos. I just started my online travel magazine and these posts are so useful. I’m devouring all of these reports as well as your newsletters. Thank you for being so generous with your time & teaching!

  48. A question: would love to know what comments plug-ins you are using.
    Thanks in advance for your answer!

  49. I was wondering about the addition of YellowHammer Media? Did I miss you mentioning it? Are they a good ad network? I’m in the market for a new network….

  50. You guys are such an awesome couple just working together, God bless and thanks for the info you two.

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